CRM Manager, Paired

£52-58k

Role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country. + Stock options

Flow

Braze

Emarsys

Mid and Senior level

Remote from Europe, UK

More information about location

The app that brings couples closer

Job no longer available

The app that brings couples closer

21-100 employees

B2CLifestylePersonal healthContentCommunicationSocialMobileD2CWellbeingeCommerce

Job no longer available

£52-58k

Role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country. + Stock options

Flow

Braze

Emarsys

Mid and Senior level

Remote from Europe, UK

More information about location

21-100 employees

B2CLifestylePersonal healthContentCommunicationSocialMobileD2CWellbeingeCommerce

Company mission

To bring couples closer. Because once the honeymoon glow fades, even the strongest relationships can get weighed down by life—whether it’s communication slip-ups, the never-ending mental load, or intimacy taking a back seat. That’s where we come in.

Job

Company

Role

Who you are

Experience delivering CRM campaigns and customer journeys across email, in-app message and push for a subscription product
Proficient in accurately build user segments to reach users at the right time in the right channel
Skilled in identifying drivers of retention, engagement and customer revenue, and designing CRM experiments to increase these actions from users
Experience in product marketing and campaign planning — able to independently deliver CRM marketing campaigns
Ability to build, analyse and optimise campaigns and flows in marketing automation platforms (Braze, Emarsys, Iterable or similar)
Data-driven mindset, can report on campaign and flow performance and identify opportunities for improvement
Proven experience designing, implementing and analysing multivariate tests to improve performance
Ability to use data and user research to understand user motivations and apply them to CRM activities
Strong copywriting skills and creative judgement in English, to ensure CRM campaigns are effective and on-brand
A valid UK or European working permit or passport (no sponsorship requirements)

What the job involves

We’re looking for an exceptional CRM Manager to help deliver our lifecycle marketing strategy and increase customer lifetime value
This is a great opportunity to have an immediate impact in growing startup and deliver outstanding CRM campaigns and customer journeys to increase user engagement, retention and revenue
Plan, build and optimise high-performing CRM campaigns and flows across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
Continually improve our users’ experience and key metrics through data-driven experimentation and optimisation
Help users discover the value of Paired, and build a habit of connecting with their partner through effective CRM communications
Evaluate and report on campaigns and flows, identifying new test hypotheses to improve performance
Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle communications
Deliver consistent and innovative customer experiences across our channels and locales

Application process

Application review
Initial Call with Martin (our recruiter)
Task Assignment - Complete a task at home, which you will present to Dom (Head of CRM) and Gessica (CMO)
Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis

Our take

With 1 in 4 couple relationships being ‘distressed’ and the vast majority of these distressed couples not getting support (either because it’s taboo, unaffordable, or inconvenient) Paired brings relationship support to all couples via a fun, expert, and affordable mobile app. Paired is different to traditional couples therapy as it targets the full spectrum of couples who want help building intimacy, resolving conflict and improving communication.

Paired works with expert relationship academics and therapists. The company combines tips from these experts with fun daily questions, games and quizzes that partners answer together. It prompts partners to take the small, positive steps needed by couples to improve their relationship each day.

The founding team has a deep expertise in building top-grossing mobile apps such as Memrise and Peak, which should give them an edge in creating a widely adopted user-friendly app. An app targeted towards existing relationships stands out as an innovative concept compared to the numerous dating apps already on the market.

Paired is growing rapidly, recently passing more than 250,000 daily active users. Alongside this, it tripled its team size in 2022 and has won plaudits for its app, including the 2020 Google Play Award in the Personal Growth category and the Apple Store's App of the Day in January 2023.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

May 2021

$3.6m

SEED

Oct 2020

$1m

ANGEL

Total funding: $4.6m

Company benefits

25 days annual leave (+public holidays)
£1,000 learning budget each year
Fully remote work setup
Optional access to our London office / we will subsidise your co-working space
3x company events across Europe: 2x co-working weeks and 1x team-building retreat
Comprehensive health insurance
Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
Significant stock options (equity) for all employees
Mac laptop provided by us
Paired Premium access for you and your partner to stay in love
Opportunity to help millions of people with their relationship
Summer of Love: 2-4 extra days of annual leave over summer months

Company HQ

Westminster, London, UK

Leadership

Kevin Shanahan

(CEO)

Background in Product Development.

Diego López

(CTO)

Expertise in Software Engineering, Mobile Applications in particular.

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