Lead Brand Designer, Culture Amp
Motion/Video
$130-160k
+ Equity
2 days a week in office
Platform for staff surveying & analytics
Be an early applicant
Platform for staff surveying & analytics
501-1000 employees
Be an early applicant
$130-160k
+ Equity
2 days a week in office
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- You are an experienced design generalist, who brings curiosity to everything you do. You know how to tell an engaging story and skilfully take stakeholders and collaborators on the journey with you. While the main focus will be on motion and video, we’re hoping to fill this role with someone who is equally comfortable bouncing between design that moves and design that is static
- You’re equipped with strong conceptual skills and have what it takes to bring ideas to life through polished execution and continuous iteration and learning. A successful lead brand designer brings together innovative ideas, design thinking, craft and collaboration to drive successful projects and outcomes
- 7+ years of experience working as a designer with-in a marketing function client side, or equivalent agency experience. Experience working in a fast growth B2B business is highly desirable
- A portfolio that shows strong strategic thinking and creative concept development and execution for multi-channel marketing campaigns and examples of well crafted motion and video projects
- An ability to translate complicated product visuals from static into GTM visualizations, translating complex ideas into marketable motion and video deliverables. You need to be familiar with UI/UX design in order to build animated screen interactions and bring product storytelling to life with motion
- An ability to elevate a campaign or concept through the use of creative storytelling applied through the use of motion design and video editing
- Digital design knowledge and an interest in driving creative technology and innovation to optimise and scale design processes, templatise production and improve efficiencies with-in creative workflows including mastery over AI workflows for imagery, video and motion
- Experience working in partnership with marketers to deliver growth results across digital marketing channels at scale, including developing creative for global audiences and regional nuances
- Creative problem solving and critical thinking skills to connect and simplify complex ideas and evolving project requirements
- Excellent judgment in decision making, managing and communicating trade-offs when collaborating with multiple stakeholders
- Excellent organisation and communication skills with the ability to clearly articulate the ‘why’, and lead discussions around your process, explorations, and conclusions
- A growth mindset and drive to continually experiment with new ideas, develop and improve your skills
- Experience working with and guiding creative agency partnerships to deliver complex creative projects end-to-end
- A passion for mentoring designers and growing design capability
- 7+ years of motion graphics experience on video marketing , product launches and social video content
- Strong motion graphics skills in a deadline-driven environment
- Demonstrated proficiency with Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) and 3D animation tools (e.g., Cinema 4D, Blender)
- Hands-on experience with AI-powered creative tools (e.g., Weavy, LTX Studio, Runway, or similar)
- Strong understanding of visual storytelling, composition, color, and typography
- Working knowledge of current industry-standard audio/video formats and codecs
- Experience contributing to or maintaining a large-scale design system with motion and animation components
- Highly collaborative and a creative thinker. You understand what it takes to bring a diverse group of people to together to bring new ideas to life
- Progress over perfection. You are someone who is comfortable taking initiative and operating in an exciting but at times ambiguous environment with tight deadlines
- A curious innovator. You’re motivated to drive your own development, experiment with new ideas, and continuously improve your skills
- A team player. No task is too small and you are willing to step in and help the team no matter the scope of the task
What the job involves
- We’re looking for an experienced lead brand designer with a focus on motion and video work to join Culture Amp’s creative team within the marketing practice to drive the evolution of our brand and creative. You will work closely with cross functional marketing teams, to build impactful experiences across innovative marketing campaigns and brand building programs
- As a Lead Brand Designer, Motion & Video, you'll work within the Creative Studio team to drive the development of motion graphics, video, and animated content across high-volume, fast-turnaround campaigns and product launches, while staying grounded in brand systems and standards
- This includes motion design for social content, digital campaigns, event experiences, and branded video, as well as supporting static design work, when needed. This is an opportunity to define how the Culture Amp brand moves and help us scale motion and video work in a purposeful way. You’ve already explored how AI workflows can help in these efforts and are ready to lead those conversations as well
- The Creative Studio is a small but integral part of Culture Amp and design is instrumental in creating memorable and impactful brand experiences, connecting our audiences with Culture Amp’s mission of creating a better world of work. This is an opportunity to be part of a highly cross-functional marketing team and have a measurable and meaningful impact on the company’s growth trajectory
- Drive creative development and thoughtful brand exploration to deliver impactful creative and set new standards for brand and marketing design systems at Culture Amp with an emphasis on motion and video
- Developing concepts, creative direction and brand application of integrated and paid campaigns and project delivery across digital and physical applications. Applications could include campaign identities, editorial content, social media assets, campaign videos, motion and experience design direction
- Drive the development of systemizing motion and video work at scale
- Partner with marketing functions (growth, regional, product, brand marketing) to contribute to cross-functional planning and strategy discussions
- Collaborate with mixed creative disciplines; designers, illustrators, photographers, motion designers and video editors to art direct high quality creative and provide feedback and clear, on brand guidance
- Present a vision, concepts and solutions to stakeholders, communicate the impact of design in solving business problems, rationalize decisions and incorporate feedback
- Facilitate creative workshops and ideation sessions including the development of AI-assisted workflows using tools such as Claude, Weavy, Descript and any new AI powered creative tools
- Share ideas with your team and contribute to the growth and development of creative practice and design systems guidelines as the company scales
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$86.6m
SERIES E
Total funding: $283.9m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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