Lead Brand Designer, Culture Amp
Design/Motion
$130-160k
+ Equity
2 days a week in office
Platform for staff surveying & analytics
Be an early applicant
Platform for staff surveying & analytics
501-1000 employees
Be an early applicant
$130-160k
+ Equity
2 days a week in office
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- You are an experienced design generalist, who brings curiosity to everything you do. You know how to tell an engaging story and skilfully take stakeholders and collaborators on the journey with you. You’re equipped with strong conceptual skills and have what it takes to bring ideas to life through polished execution and continuous iteration and learning. A successful lead brand designer brings together innovative ideas, design thinking, craft and collaboration to drive successful projects and outcomes
- We are looking for someone with good motion design and video editing skills in addition to design. We’re looking to build how Culture Amp sounds and behaves in motion and video, as well as upleveling our storytelling capabilities on owned and paid channels
- The ideal candidate can incorporate motion easily and find ways to make motion and video work become scalable
- You’ve already explored how AI workflows can help in these efforts and are ready to lead those conversations as well
- Additionally you are also ready to help with static design needs of any size and scope as we will need design support beyond motion and video for this role
- We’re hoping to fill this role with someone who is equally comfortable bouncing between design that moves and design that is static. Perhaps you started out as a visual designer and then expanded into motion and video
- High proficiency with Figma and Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, InDesign, Photoshop)
- AI-assisted tools (Claude, Image and Video generators, node-based workflows for imagery, motion and video) and familiarity with project management and marketing operations tooling, for example - Slack (comms), Asana (project management), and Canva (templates)
- Bonus points for knowledge of code based visual/motion design (HTML, CSS, Lottie files)
- Highly collaborative and a creative thinker. You understand what it takes to bring a diverse group of people to together to bring new ideas to life
- Progress over perfection. You are someone who is comfortable taking initiative and operating in an exciting but at times ambiguous environment with tight deadlines
- A curious innovator. You’re motivated to drive your own development, experiment with new ideas, and continuously improve your skills
- A team player. No task is too small and you are willing to step in and help the team no matter the scope of the task
- Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team
What the job involves
- We’re looking for an experienced lead brand designer to join Culture Amp’s creative team within the marketing practice to drive the evolution of our brand and creative. You will work closely with cross functional marketing teams, to build impactful experiences across innovative marketing campaigns and brand building programs
- Drive creative development and thoughtful brand exploration to deliver impactful creative and set new standards for brand and marketing design systems at Culture Amp with an emphasis on motion and video
- Developing concepts, creative direction and brand application of integrated and paid campaigns and project delivery across digital and physical applications. Applications could include campaign identities, editorial content, reports, social media assets, video, motion and experience design direction
- Drive the development of systemizing motion and video work at scale
- Partner with marketing functions (growth, regional, product, brand marketing) to contribute to cross-functional planning and strategy discussions
- Collaborate with mixed creative disciplines; designers, illustrators, photographers, motion designers and video editors to art direct high quality creative and provide feedback and clear, on brand guidance
- Present a vision, concepts and solutions to stakeholders, communicate the impact of design in solving business problems, rationalize decisions and incorporate feedback
- Facilitate creative workshops and ideation sessions including the development of AI-assisted workflows using tools such as Claude, Weavy, Descript and any new AI powered creative tools
- Share ideas with your team and contribute to the growth and development of creative practice and design systems guidelines as the company scales
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$85.6m
SERIES E
Total funding: $282.9m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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