Marketing Manager, Diageo
Guinness
Office located in St James Gate, Dublin
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
Office located in St James Gate, Dublin
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- This requires a marketer who has a strong track record of delivering compelling brand storytelling using multi-channel planning whilst also displaying strong commercial competence to deliver marketing performance and influence key collaborators
- Sets and pursues direction without guidance and takes a wide view of their accountabilities
- High energy and ambition to achieve successful outcomes and high standards
- Balances analysis and execution and adjusts thinking in the face of new information
- Actively spots opportunities or issues and identifies which are urgent and important
- Generates a range of workable solutions, decides what should be done and takes action
- Sees the big picture and possibility from multiple angles and through a creative lens
- Frames issues in a way that creates clarity and incorporates others' best thinking
- Accurately digests large amounts of information and breaks down complex problems thoroughly
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
- Finds broader meaning in their work and aspires to make a significant difference
- Reads their environment and understands how culture and context influences people's perspectives
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
- Communicates in a compelling, persuasive and impactful way
- Draws on a variety of influencing styles to engage different audiences
- Displays confidence in their ability to meet challenges and succeed
- Maintains belief and optimism and bounces back quickly from setbacks or failures
- Demonstrates a realistic and thoughtful awareness of their own capabilities
- Proactively seeks feedback and development for growth and takes action
What the job involves
- This is a 12-month fixed term contract opportunity
- We are looking for a highly driven marketing leader capable of leading cross-functional and cross-agency teams to deliver breakthrough work
- The successful candidate will be someone who can combine compelling brand storytelling with commercial acumen and an ability to inspire teams to deliver with pace and agility
- They will need to develop strong relationships both with our agency partners and across all levels of the business as the Guinness cross-functional team is a large team with various interdependencies
- The role will be responsible for leading the innovation and experiential marketing agendas for Guinness in one of the brand’s biggest markets
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Employee endorsements
Diversity is a priority
"There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange..."
Funding (1 round)
Aug 2023
$7.9m
GRANT
Total funding: $7.9m
Company HQ
Park Royal, London, UK
Articles
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Diageo