Creative Director, Tipalti
$182-215k
Office located in Foster City, CA
AI-powered platform for finance automation
Be an early applicant
AI-powered platform for finance automation
1001+ employees
Be an early applicant
$182-215k
Office located in Foster City, CA
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- Tipalti's Marketing team is looking for a Director, Creative who lives and breathes creative strategy and execution
- If you’re passionate about visual expression across marketing channels and you view creative as an art and a scalable process, let’s talk
- AI-powered finance automation offers many opportunities to craft compelling narratives that differentiate us from the crowd. We’re looking for someone who’s got the creative chops to take complex topics and turn them into digestible, engaging visuals
- If you can bring data into the mix to back up your ideas, you’ll fit right in
- 12+ years of design experience with 5+ years of leading and managing an in-house B2B SaaS tech creative team. (a mix of tech brand and startup or newly-public company experience is a plus)
- 5+ years of experience in SaaS technology companies selling to line-of-business personas. Finance or fintech experience is a plus
- Excellent project and process management skills, proven ability to build a scalable, consistent, trackable creative production process across internal teams, contractors, and agencies while managing to commitments and budget
- Exceptional communication and collaboration skills — strong storytelling and verbal presentation experience, with the ability to influence marketing partners and leaders by demonstrating measurable business impact
- Fluent understanding of the marketing funnel, different marketing channels, and performance measurement. Also deep understanding of business buyer needs, challenges, and decision-making processes
- Polished, robust portfolio showcasing versatile creative deliverables: integrated brand campaigns, growth and ad campaigns, brand design work, across various moments of the funnel and different media
- A deep understanding and past use of AI tools to help drive efficiency and scale across programs. Comfort with emerging tech and tools in general (design automation & AI)
- Strategic thinking, with a sharp eye for design systems and a proven ability to translate business objectives into compelling visual narratives that drive measurable results
- Advanced proficiency in generalist design tools (Figma, Adobe Photoshop, InDesign, Illustrator, Google Slides)
- Comfort and familiarity with designing for Web (i.e. UX, SEO, web page ranking & scores)
- Proven ability to stay ahead of or current with design trends in order to maintain and innovate
- BA or BFA in a closely relevant subject area (graphic design, advertising, art direction)
What the job involves
- As Tipalti’s Director, Creative, you’ll directly lead and manage a team of designers to execute the evolution of Tipalti’s brand design and visual story
- You‘ll also roll up your sleeves to ideate, review, and execute standout design work across major creative projects
- You‘ll ensure excellence in craft and foster continuous improvement in practices and design trends, leading by example and providing mentorship and constructive feedback
- You’ll oversee and execute with creative rigor and visual consistency across every touchpoint
- You‘ll combine strategic thinking, deep business knowledge, and creative excellence to develop assets that resonate across all marketing touchpoints
- You will be the eye for consistency in our visual identity and a chief pillar of our brand expression
- Deliver hands-on, tactical visual execution balanced with ‘big picture’ strategic creative thinking and production leadership management
- Partner with cross-functional teams — i.e., Product Marketing, Web, Digital Marketing, SEO, Content, Testing, and regional stakeholders — to deliver creative solutions that align with business objectives and resonate with prospects and customers
- Lead the conception and execution of innovative visual approaches and solutions that drive measurable engagement, while ensuring our brand maintains a distinctive look and feel
- Coordinate and align our creative and technical approaches to print, digital, web, animation, and video
- Clarify, define, and even elevate incoming creative briefs and requests in order to drive the marketing business and surprise and delight stakeholders
- Work closely with the Creative team and marketing stakeholders to intake, scope, plan, prioritize, track, and deliver work that meets the brief, brand, budget, and committed timelines
- Be a strategic advisor to internal teams and help evolve our web, content, and digital marketing approach to meet ever-shifting market trends
- Own, maintain, and publish Tipalti brand visual guidelines to ensure brand visual consistency across the Creative team, Marketing team, contractors, and agencies, and across key assets (e.g., website, corporate slide template, executive presentations, ad units, booths, social, etc.)
- Innovate with AI. Embrace emerging technologies and identify how AI can improve creative creation, performance, activity scale, customer self-service, timely delivery, and operational efficiency
- Use a data-driven mindset, have the ability to analyze performance and testing metrics to refine creative strategies, and improve results
- Oversee and direct agency and contractor work, ensuring work is on-brand and cost-effective. Also, ensure non-creative team marketing agencies deliver on-brand work with published brand guidelines and briefings as needed
- Oversee and direct any original photography, video production, or animation/motion graphics
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
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