Marketing Manager, IXL Learning
Marketplace Brands
E-Learning providers
Job no longer available
E-Learning providers
1001+ employees
Job no longer available
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- BA/BS degree
- 9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms
- Minimum of 2 years of managing, coaching, and motivating direct reports
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
- Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally
- The ideal candidate has experience with marketplace businesses, and is strategic, proactive, collaborative, a strong communicator, and passionate about IXL’s mission to improve learning for all
What the job involves
- As Marketing Manager, Marketplace Brands, you will be responsible for leading the integrated marketing strategies for both brands, with the goals of driving purchases and supporting the growth and engagement of our buyer and seller communities
- You will manage a small team and lead them in developing creative and compelling content across multiple channels (website, email, blog, social media, and more)
- Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant
- Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed
- Lead marketing of new product/feature launches, including internal and external and external communications and messaging
- Oversee the email marketing and organic social media strategies for both brands
- Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more
- Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Passionate - We strive to create a work environment where all employees are united in our goal to delight and impress our customers and to foster a culture that helps all IXLers thrive
- Tenacious - We seek out learning opportunities for ourselves, understand that feedback and mistakes are part of the process rather than something to fear, and embrace a growth mindset
- Authentic - We are authentic, kind, and honest in our interactions. We ask questions and listen to each other. And, we have fun and find joy in our work and collaborations
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
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