Paid Social Media Specialist, Later
$70-80k
OTE
+ Commission/Variable
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$70-80k
OTE
+ Commission/Variable
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- We are looking for someone with direct agency experience and a strong ability to collaborate cross-functionally
- Bachelor’s degree in marketing, business or related field
- 2+ years experience in paid media or digital advertising with a focus on social platforms
- Must have strong understanding of performance metrics and analytics tools (e.g. Meta/TikTok/Google Ads Reporting, Google Analytics, Tableau, DOMO, Adobe, Looker Studio)
- Hands-on experience with platforms like Meta Ads Manager, TikTok Ads Manager, LinkedIn, and/or Pinterest
- Excellent attention to detail, especially when trafficking campaigns and QAing live assets
- Experience with creator-led paid content is nice to have
- A keen eye for paid media creative and tuned into the latest performance content best practices
- Ability to analyze data and translate it into clear, actionable recommendations
- Strong project management and communication skills
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- As a Paid Social Media Specialist at Later, you will be responsible for end to end management of paid social media campaign management for Later Influence customers
- You will be working within Later’s Professional Services team, reporting directly to our Director of Services
- Launch & manage paid social influencer & brand campaigns including, planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social media platforms
- Monitor daily performance and pacing, making adjustments to campaigns as needed to meet KPIs
- Work closely with Account Managers and Account Coordinators and provide guidance on ad messaging, creative assets, CTAs, and optimization efforts
- Maintain media tracking infrastructure, including UTM parameters, tracking pixels, and conversion events
- Rigorous monitoring and continuous analysis of channel results
- Translate data into clear, concise and actionable insights
- Create and present quarterly, monthly, or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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