Chief Marketing Officer, TiPJAR

• Proven experience as a senior marketing leader within B2B SaaS, ideally at scale-up or high-growth stage
• Deep expertise in demand generation with a strong track record of driving pipeline and revenue
• Experience marketing to multiple audiences including B2B decision-makers and B2C or B2U end users
• Hospitality software or adjacent sector experience is highly desirable
• Strong commercial mindset with the ability to align marketing strategy directly to revenue outcomes
• Exceptional communication skills with the ability to understand and simplify complex concepts
• Creative thinker with tenacity and a bias for action
• Comfortable operating strategically while remaining hands-on where needed
• Established leader with influence at a senior level, and the ability to build and nurture high-performing teams
• Thrives in a fast-paced, ambitious environment and enjoys building from first principles
• Passion for the hospitality industry, and a desire to support and improve financial wellbeing for frontline workers

Desirable

• Own TiPJAR’s demand generation strategy across inbound, outbound support, paid, organic and partner channels
• Build predictable, measurable pipeline contribution across SMB, mid-market and enterprise segments
• Define ICPs, personas and segmentation across hospitality operators, partners and future verticals
• Partner closely with Sales to align on targets, funnel metrics, MQL to SQL conversion and revenue attribution
• Optimise lifecycle marketing from first touch through onboarding, adoption and retention
• Establish short and long-term plans to build customer LTV across multiple audiences at different stages
• Own TiPJAR’s brand strategy, positioning and narrative across all channels
• Develop compelling B2B SaaS messaging while also addressing B2C and B2U audiences such as operators, managers and frontlinne workers
• Work with the team to curate a marketing plan of campaigns that directly impact business goals
• Translate complex regulatory, financial and compliance topics into clear, engaging value propositions
• Identify the optimal channels to reach each audience, and establish a clear, cohesive communications strategy that its built for impact across each of these
• Refine tone & message, and become the champion of this across the business
• Build, lead and develop a high-performing marketing team across demand gen, content, product marketing and brand
• Set clear objectives, KPIs and performance expectations across the function
• Foster a culture of accountability, experimentation and continuous improvement
• Manage agency and external partner relationships where appropriate
• Act as a visible, accessible member of the Leadership team, fostering a creative and open atmosphere
• Lead GTM for new products, features and market expansion
• Own product marketing, including value propositions, pricing support, sales enablement and competitive positioning across the full TiPJAR ecosystem
• Support enterprise sales cycles with targeted campaigns, ABM strategies and high-impact collateral
• Feed structured market insight, customer feedback and competitive intelligence back into Product and Commercial teams
• Actively seek out opportunities for business growth and input into the wider Leadership strategy
• Own marketing analytics, reporting and forecasting
• Establish clear dashboards across CAC, LTV, pipeline contribution and ROI
• Continuously test, learn and refine channels and messaging to improve efficiency at scale
• Own and maintain the marketing budget

• Initial Conversation (20–30 mins) - A relaxed call to learn more about you, your experience, and what you’re looking for
• Hiring Manager Competency Interview (45 mins) - A deeper conversation about the role, your skills, and how you approach your work
• Task Exercise - A 60 minute, role-relevant task that gives you a feel for the work and helps us understand your thinking
• Final Conversation - A conversation with a Director or CoFounder, giving you the chance to ask questions and get a real sense of what it’s like to work here