Senior/Lead Product Design Contractor, AllTrails
$100-$130 hourly
More information about location
Trail maps & guides
Be an early applicant
Trail maps & guides
201-500 employees
Be an early applicant
$100-$130 hourly
More information about location
201-500 employees
Company mission
To help the world find its way outside.
Role
Who you are
- 7+ years of professional experience researching, designing, and shipping consumer-facing digital product features across iOS, Android, and web (extensive B2C experience is a must)
- Demonstrated successful experiences taking ideas from concept through release and learning from post-launch performance
- Demonstrated ability to prioritize critical tasks, accurately estimate scope, and consistently deliver high-quality outcomes on schedule
- Experience with qualitative and quantitative data collection and analysis
- Able to facilitate constructive feedback and evolve designs to meet business objectives
- Able to provide design direction and pattern recommendation to other cross-functional teammates
- Expert at driving stakeholder buy-in for high-impact initiatives
- Solid product execution driven by sharp visual, interaction, and motion design judgment
- AI Fluency: you are skilled at creating effective prompts, supplying useful context, evaluating AI-generated output critically, and iteratively steer the result toward a high-quality product
- Strong design systems thinking: you know when to use an existing pattern, extend it, or create something new; you balance speed with long-term system health
- A strong digital presence with a demonstrated ability to engage and grow communities online
- Possess strong branding and illustration skills, backed by with a solid understanding of color theory and visual storytelling
What the job involves
- AllTrails is where the outdoors comes to life and this role is for an experienced design contractor who thinks the same way
- In this project-based role, you'll partner with our Product Design team, you'll work at the intersection of craft, product thinking, and technical curiosity
- You'll bring strong craft, product thinking, and technical curiosity to projects ranging from exploring user behaviors and iterating on features to using code and AI as creative tools
- Ou'll work independently, collaborate closely with cross-functional partners, and own your deliverables from exploration through execution—helping us ship experiences that matter to millions of people who spend their lives outside
- This is a dual-level freelance opening (Senior or Lead) at 30 hours per week; the job title and hourly rate will be determined by the candidate's background and experience
- Work in highly collaborative cross-functional teams to identify opportunities, make bets and decisions, and ship meaningful product updates
- Bring strategic thinking to the team, with a proven ability to sequence execution and place informed bets
- Craft experiences that effectively communicate membership value and scale across different markets with local relevance
- Evolve overall design language of AllTrails, systemize visual and motion effects to guide user attention and confirm actions
- Leverage AI tools with sound judgment, using front-end code as a medium to explore, communicate, and advance the work
- Leverage and contribute to our evolving design system
- Engagement type: Fixed-term contract
- Expected hours: 30 hours per week maximum
- Duration: 5 to 6 months
Application process
- The ideal candidate will be available to start during the week of September 28, 2026, or October 5, 2026, and commit to the role through March 19, 2027
Our take
AllTrails provides an 'outdoor platform' which uses crowdsourcing to recommend routes for hiking, biking, and running across over 100 countries. The trail maps provided are detailed and tagged to specify essential information such as experience level, length, and accessibility standards. And impressively, over 9M individual contributors have reviewed or added trails to date.
The AllTrails platform offers free access to its online navigation features, with the option to upgrade to the paid version in order to download maps for offline use, which allows it to cater for both casual users and outdoor enthusiasts. Whilst other crowdsourced outdoor platforms do exist, like Komoot and Cairn, they have not seen the same rapid uptick in users that AllTrails has - showing that the app is doing something right.
AllTrails has received significant funding in the past, which has fuelled global expansion and hiring efforts, broadening the platform's reach. In 2023, the company partnered with Sleep Inn, a hotel brand known for its proximity to top outdoor destinations. This collaboration allows people to scan a QR code in the lobby to access AllTrails' nearby routes, exposing the app to guests at Sleep Inn's 550 locations.
Steph
Company Specialist at Welcome to the Jungle
Insights
80% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$150m
GROWTH EQUITY VC
Apr 2013
$0.3m
EARLY VC
Total funding: $152.9m
Company benefits
- Competitive pay + equity: We offer both to every full time employee, so you have a real stake in our success.
- Unlimited time off + monthly trail day: We offer unlimited PTO in addition to company holidays. And we provide dedicated time once a month to test and improve our product through company-wide no-meeting days.
- Free medical coverage: You read that right. We don’t just offer excellent medical, dental, and vision insurance. We also pay 100% medical premiums for you and your family.
- Paid parental leave: We offer fully paid leave to birthing and non-birthing parents.
- Remote-first culture: Our team is distributed by design, not necessity. We provide a home workspace stipend, get-together budgets, and lots of ways to connect virtually for work and fun.
- 401(k) + match: The future is bright — and we’re here to help you build that nest egg. We’ll match your contributions dollar-for-dollar up to 4%.
- Internet and education stipends: We believe in investing in our people. That’s why we give an annual learning & development budget, plus a monthly reimbursement for phone and wifi.
- 100% donation matching: Passionate about a cause? We’re with you. AllTrails will match your one-time or recurring donations to thousands of nonprofit organizations.
Company HQ
Chinatown, San Francisco, CA
Leadership
Liz Hamren
(CEO)Prior to joining AllTrails in 2025 as CEO, Liz was the CEO at Ring and the COO at Discord. They also spent nearly 5 years at Microsoft as a Corporate VP of Devices then Xbox Product & Engineering.
Carly Smith
(CBO)Carly joined AllTrails in 2021 as CMO, moving into the role of CBO in 2026. Previously, they spent 5 years at Minted as a Senior Director and VP of Marketing. Before that, they spent 6 years at Levi Strauss & Co. in various Manager/Director roles.
Mike Doyle
(CFO)Prior to joining AllTrails in 2024, Mike spent 12 years at Despegar as the CFO and as a Board Director/Audit Committee Member. They also spent 5 years at Nextdoor as the CFO and nearly 9 years at eLong in various roles, including CFO.
Julia Riessen
(Chief People Officer)Julia joined AllTrails in 2025 as the Head of People, moving into the role of Chief People Officer in 2026. Previously, they spent nearly 10 years at Lyft in various roles, including Senior Director of People Systems & Operations.
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