Senior Product Marketing Manager, UpCodes
$130-170k
Canada based salary range is $104K – $136K CAD. Offers Equity
All-in-one code compliance platform
Open for applications
All-in-one code compliance platform
21-100 employees
Open for applications
$130-170k
Canada based salary range is $104K – $136K CAD. Offers Equity
21-100 employees
Company mission
To help users build affordably, quickly, and enjoyably.
Role
Who you are
- This role is ideal for a strategic thinker who thrives in an environment where they can develop the strategy for the PMM function and execute it
- Experienced Product Marketer: 4–7 years of experience in product marketing within a B2B SaaS or tech company
- GTM Strategist: You have a strong grasp of GTM strategies and can craft compelling narratives, positioning, and messaging that make products stand out. You’ve developed sales enablement materials and know how to arm sales teams with the insights they need to win
- Natural storyteller: Exceptional written and verbal communication skills, with the ability to translate complex product features into clear, engaging messaging tailored to different audiences
- Data-Driven: You are familiar with marketing analytics tools and CRM platforms such as HubSpot, Salesforce, and Google Analytics
- Strong Project Manager: You excel at managing multiple initiatives simultaneously, ensuring projects stay on track and deliver results
- Thrives in Fast-Paced & Collaborative Environments: You work seamlessly across different departments, adapting quickly to new challenges and driving alignment in a dynamic setting
What the job involves
- As a Senior Product Marketing Manager, you will be a founding member of UpCodes’ marketing team, playing a pivotal role in driving our go-to-market (GTM) strategy
- You’ll work to ensure our products resonate with customers, drive adoption, and fuel growth
- You will own key product marketing initiatives—from crafting compelling messaging and narratives to analyzing market trends and enabling sales—to ensure product success
- As a high-impact individual contributor, you will work cross-functionally to bring products to market successfully and serve as the voice of the customer
- You will define market positioning, develop sales enablement materials, and execute product launches that drive measurable business impact, accelerating product adoption and revenue growth—with the freedom to experiment, iterate, and build scalable processes that will shape UpCodes’ long-term marketing foundation
- GTM Strategy: Develop and execute GTM strategies for new product launches and feature updates, including but not limited to blogs, videos, webinars, emails, and social assets
- Positioning & Messaging: Craft compelling, differentiated messaging that clearly communicates the value of our products
- Sales Enablement: Create sales tools, collateral, and training materials to empower sales teams with the right messaging and competitive insights
- Market & Competitive Analysis: Conduct research to understand customer needs, market trends, and the competitive landscape. Work with sales, customer support, and external resources to keep sales collateral up to date and produce a quarterly market and TAM report
- Customer Insights & Feedback: Collaborate with customers, sales, and customer success teams to gather insights that shape product development and marketing
- Performance Tracking: Measure and analyze the effectiveness of product marketing initiatives, using data to refine strategies and optimize results
- Cross-functional Collaboration: Partner with product management, sales, and demand generation teams to ensure alignment and execution of marketing initiatives
Our take
UpCodes is an all-in-one code visibility and access platform that enables structured code research while empowering company-wide code expertise. It's easy-to-use, multi-dimensional solution is applicable to anyone involved in the design, construction, or occupancy of buildings to streamline project management and improve overall efficacy.
As more companies seek out new, automated solutions to improve business processes, it's no surprise that code compliance solutions are increasingly popular. The company has over 650,000 active monthly users and counts Airbnb, the City of Berkeley, SOM, 4Leaf, and Kaiser Permanente among its 1,000+ client organizations.
A graduate of Y-Combinator's summer 2017 accelerator, UpCodes has experienced significant growth, expanding its suite of solutions. Recent launches include a searchable building code database, UpCodes AI (a 3D model scanning tool), and Copilot, an AI-powered research assistant built on ChatGPT-4. With a strong focus on product innovation and high user retention, UpCodes is set to be a major market player.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2023
$3.5m
SERIES A
Mar 2021
$3.4m
EARLY VC
Total funding: $7.7m
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Scott Reynolds
(Co-Founder & CEO)Former Architect at KPF and Junior Architect at HASSELL. Also previously worked as a Graphic & Motion Designer at Huge Designs.
Garrett Reynolds
(Co-Founder)Former Software Engineer at PlanGrid. Previous Teaching Assistant at Harvard University and Research Assistant at MIT.
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