Senior Website Conversion Manager, Clio

• You are a results-driven digital marketer who can craft and execute on customer-centric website strategy that drives conversion
• You are a strategic thinker and you create digital marketing plans that are grounded in data
• You have a deep understanding of complex, multi-product and multi-region website funnels
• You have established digital and conversion best practices for your organization based on continuous testing and experimentation
• You thrive on a challenge of converting millions of web visitors to leads
• You are known for your strong communication and collaboration skills and are energized by working cross-functionally with a team of growth and product marketing managers, UX designers, and web developers launching web experiences that maximize conversion
• You are a self-motivated problem solver with a high sense of ownership known for your agility
• 7+ years of direct experience working in digital marketing, website analytics, and A/B testing
• Proficiency in analyzing complex multi-product, region digital funnels and performance of digital marketing campaigns
• Proficiency with A/B testing tools like Intellimize, Optimizely, VWO (or equivalent)
• Proficiency with marketing analytics tools like GA4, Segment (or equivalent), Looker (or equivalent)
• Demonstrable expertise in optimizing websites and landing pages to drive incremental conversions
• Strong presentation and communication skills to distill results into actionable insights and recommendations
• Good understanding of HTML, CSS, and JavaScript
• Strong project management skills and comfort with Asana or other project management tools
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

Desirable

• We are currently seeking a Senior Website Conversion Manager to join our digital team
• You’ll be part of a team that values excellence and initiative, loves testing, and cares about results
• As Senior Website Conversion Manager, your work will have an immediate and meaningful impact
• You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success
• This role will report to the Senior Manager, Digital Strategy, and work closely with demand generation, customer marketing, and marketing analytics team to maximize conversion and leads from digital efforts
• Developing and executing a customer-centric Conversion Rate Optimization (CRO) strategy that maximizes conversion from global digital efforts
• Owning the website conversion rate metric, and driving predictive growth in qualified leads from the website and landing pages
• Driving a culture of testing, experimentation, and optimization; analyzing Clio's end to end marketing funnel, identifying areas for improvement and building plans to prioritize & capitalize on these opportunities
• Analyzing multiple website funnels to drive strategic ideas for experimentation increasing revenue
• Ensuring accuracy of data collected by setting up tracking mechanisms and validating data integrity through QA working with the Data analytics and Marketing Operations teams
• Leading the implementation of experiments owning data analysis, experiment ideation, cross-functional alignment, planning and execution
• Creating a center of excellence for digital experimentation and A/B testing
• Administering Intellimize, our testing and personalization platform, which includes configuration of platform, test setups, success criteria methodology, and creation of audiences
• Preparing regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement