Manager of Social Analytics, SharkNinja
US/Canada
$122-145k
Plus employee stock purchase program
More information about location
3 days a week in office (Needham, MA)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$122-145k
Plus employee stock purchase program
More information about location
3 days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus
- 6+ years of experience in marketing analytics or social media analytics
- Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus
- Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows — someone who can work the data directly and is eager to use AI to get to insight faster
- Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions
- Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment
What the job involves
- We're seeking a Manager, Social Analytics to lead social analytics for the US and Canada, reporting into the Sr. Director, Social Analytics
- This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster
- As the Manager, Social Analytics, you'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them
- Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the US and Canada; quantify what drives virality, and raise the odds of it happening
- Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders
- AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting
- Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product
- Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise
- KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them
- Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible
- Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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