Visual Designer, Devoted Health

• 8+ years in visual/brand design with a portfolio showing brand evolution, digital design systems, and component library work
• Expert Figma proficiency including design tokens, component architecture, and engineering handoff documentation
• Experience designing modular, scalable visual systems across large, live product ecosystems
• Deep understanding of accessible design (WCAG 2.1 AA+), ideally for older adult populations
• Ability to work collaboratively with cross-functional stakeholders and articulate clear rationale for visual decisions
• Healthcare or regulated industry experience strongly preferred

Desirable

• Devoted Health is looking for a senior Visual Designer to lead the evolution of our visual identity and digital design system. This is a 3–4 month contract engagement embedded with our internal team
• This isn't a rebrand from scratch — it's a deliberate evolution of an existing brand to match the maturity and scale of what Devoted has become
• You'll audit what we have, recommend what to preserve and what to refine, and design a cohesive, digital-first visual system that works across our public website, member portal, and print materials
• You'll work alongside a front-end engineer who will implement the system in code
• The work must resonate with our primary audience — Medicare beneficiaries aged 65+ — while also communicating credibility to partners, talent, and the broader healthcare ecosystem
• Audit Devoted's current visual brand (color, typography, iconography, imagery, overall visual personality) and provide a clear assessment of what to preserve, refine, or replace
• Design an evolved visual identity that conveys trust, warmth, clarity, and credibility in a healthcare context
• Create a modular, scalable, digital-first design system — foundations, design tokens, component-level guidance, and rules for theming and extensibility
• Apply the system to representative touchpoints — public website templates and member portal screens — to validate coherence and flexibility
• Design to WCAG 2.1 AA+ standards with strong attention to the needs of a 65+ population (larger type defaults, high contrast, simplified layouts, clear hierarchy)
• Deliver comprehensive documentation (brand guidelines, usage rules, context-specific examples) suitable for designers, engineers, and marketing teams
• Provide implementation guidance compatible with our Prismic-based website architecture and React/Storybook for the member portal
• Derive print template guidance (welcome kits, benefit summaries, ID cards, direct mail) from the digital-first system