Marketing Operations Manager, DailyPay
B2B
$84-120k
Salary is dependent on location. Plus Equity
On-demand pay platform
Job no longer available
On-demand pay platform
501-1000 employees
Job no longer available
$84-120k
Salary is dependent on location. Plus Equity
501-1000 employees
Company mission
To build a new financial system that starts working, the minute work starts.
Role
Who you are
- This role requires someone with technical knowledge of Marketo, Bizible (aka Marketo Measure), and Salesforce
- Bachelor's Degree from an accredited university or equivalent work experience
- 5+ years of Marketing Operations experience, preferably in B2B Demand Generation
- Marketo, Bizible, Salesforce experience, preferably Marketo Certified Expert
- Experience with Zoom Webinars, LinkedIn Lead Generation Forms, Salesloft, ABM Platforms, Folloze, and Salesloft preferred but not required
- Ability to multitask in a fast-paced environment
- Ability to implement and enforce processes that ensure best practices in marketing
- Experience either building or maintaining lead lifecycle scoring models
What the job involves
- The Marketing Operations team is seeking a Marketing Operations Manager to lead our B2B Operations practice
- This role is critical to ensure our Marketing Technology stack supports our B2B Marketing strategy
- This role is responsible for measuring the success of campaigns and leads, and providing recommendations back to the B2B Marketing team and other stakeholders
- This role reports directly to the Director of Marketing Operations and Strategy
- Utilize the MarTech tools to the fullest extent, continually keep up with industry and MarTech trends to align with DailyPay’s Marketing roadmap to optimize our tech stack and processes
- Clean and upload demand generation lists including for events and trade media into Marketo for lead scoring
- Provide audience lists to media agency for campaign targeting, optimize lists based on Ideal Customer Profile (ICP)
- Responsible for Program Management of Demand Generation Events, including:
- Campaign creation in Salesforce and Marketo for all events
- Form creation and tracking for special suites and ticketed events
- Schedule all pre- and post-event follow ups to interested prospects
- Drive email program builds and execution for both B2B Marketing and Client Success teams, including:
- Building emails using templates
- Creating UTMs for tracking
- Supporting Client operational email campaigns around holidays
- Build out web content for B2B Marketing programs and manage all web forms via Marketo and LinkedIn
Our take
DailyPay hopes to transform the financial system through providing enterprises with on-demand pay solutions, including a raft of market-leading products and programs.
The fast-growing on-demand pay sector is fuelled both by added financial stressors for employees post-pandemic, and a real employee appetite for on-demand pay - in addition to hopes it will combat the draw of predatory payday loans. Multiple surveys suggest over half consider it an attractive benefit. This should incentivize adoption, as companies are likely to enjoy a competitive edge when it comes to employee recruitment and retention.
DailyPay’s leading reputation has, fortunately, attracted larger businesses who can take the hit, like Macdonalds, Kroger, and Lidl. The company has raised impressive funds which are cited to support domestic growth and international growth. This will allow DailyPay to invest in further product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2024
$75m
LATE VC
May 2021
$175m
SERIES D
Total funding: $279.8m
Company benefits
- 401(K) with 4% match
- Unlimited PTO
- Medical, Dental & Vision Plans
- Annual Learning Stipend
- DailyPay for DailyPay
Company HQ
Financial District, New York, NY
Leadership
Kevin Coop
(CEO, not founder)Previous President, North America for Dun & Bradstreet and Group Exec and President at Black Knight. Was also the President of the Financial Services Division at Verisk.
Salary benchmarks
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