Consumer Lifecycle Marketing Manager, Stripe

$143.3-214.9k

Salary applicable to US applicants only

Braze

Senior and Expert level

Chicago

New York

San Francisco Bay Area

Toronto

Remote from US

More information about location

A financial infrastructure platform for businesses

Be an early applicant

A financial infrastructure platform for businesses

1001+ employees

FintechB2BPaymentsCredit cardsFinancial Services

Be an early applicant

$143.3-214.9k

Salary applicable to US applicants only

Braze

Senior and Expert level

Chicago

New York

San Francisco Bay Area

Toronto

Remote from US

More information about location

1001+ employees

FintechB2BPaymentsCredit cardsFinancial Services

Company mission

To increase the GDP of the internet

Job

Company

Role

Who you are

7+ years working for a technology company
4+ years in a consumer lifecycle marketing role
Proficient in marketing automation tools (esp. Braze)
Experience with A/B testing and experimentation
Understanding of user research methodologies to help inform research needs and shape marketing initiatives

What the job involves

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link
We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research
As our first Consumer Lifecycle Marketing Manager, you’ll own the end-to-end consumer journey for Link. You’ll develop lifecycle campaigns across multiple channels (e.g. email, in-app, push, SMS) to educate consumers about Link and turn them into repeat users
Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention
Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users
Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn
Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals
Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts
Implement A/B testing and experimentation strategy to continuously improve campaign performance
Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience
Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels

Our take

Stripe, nowadays a FinTech giant, spent the first few years since its founding building up its payments business, which primarily consisted of providing an API to eCommerce businesses so that they could easily integrate a payments option in their apps or websites, where before there was none.

More recently, Stripe has started to accelerate its growth with a significantly larger range of financial services including cash advances and credit cards. They also plan to build incorporation services, fraud protection, and more, diversifying its revenue away from payments and differentiating itself from its competitors.

To further expand its position, the company is looking to triple its presence in Ireland, and extend its services to countries with vast customer potential, including Brazil and India. Its latest venture, coming atop significant new funds, is to partner with OpenAI, the company behind ChatGPT - a win-win collaboration that will monetize OpenAI’s flagship products and at the same time enhance Stripe with GPT-4, as it moves forwards with intentions to "build the payments foundation for tomorrow's AI economy."

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

-5% employee growth in 12 months

Glassdoor (3.5)

Trustpilot (2)

Company

Funding (last 2 of 13 rounds)

Mar 2023

$6.5bn

GROWTH EQUITY VC

Mar 2021

$600m

SERIES H

Total funding: $8.7bn

Company benefits

Unlimited paid time off policy
Work from home opportunities
Comprehensive mental, physical and medical health plans
Fertility benefits and parental leave

Company HQ

SoMa, San Francisco, CA

Leadership

Patrick Collison

(Content Strategist)

Studied maths at MIT before founding Stripe. Also on the board of the Long Now Foundation.

John Collison

(President)

Studied at Harvard but dropped out to found Stripe.

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