Marketing Operations Manager, Lloyds
Merchant Services
+ An annual performance-related bonus and share schemes including free shares
More information about location
2+ days a week in office
Retail and commercial bank
Be an early applicant
Retail and commercial bank
1001+ employees
Be an early applicant
+ An annual performance-related bonus and share schemes including free shares
More information about location
2+ days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Relevant experience in a SaaS-based scale-up environment with a strong focus on digital demand generation
- Deep expertise in marketing operations; experience in commercial operations is a bonus
- Proven expertise in performance marketing
- Data-driven with the ability to translate sophisticated data into actionable insights and business reports
- Ability to thrive in a matrix reporting structure and build cross-functional relationships
What the job involves
- We’re now looking for a Digital Marketing Operations Manager to accelerate our demand generation programmes and lead the transformation of our growth marketing initiatives—supporting one of the fastest-growing areas within Lloyds
- Reporting to the Head of Marketing for Merchant Services, you’ll operate in a fast-paced, agile environment. With a strong data-driven approach, you’ll lead the digital transformation of how we engage with customers and attract new business
- This is a multifaceted role involving the implementation and management of MarTech systems, oversight of our website estate, and agile delivery of performance marketing initiatives
- You’ll also shape and implement our digital infrastructure roadmap and build robust marketing reporting capabilities
- Strong partner management skills are essential, as you’ll collaborate across multiple teams within Lloyds Banking Group to deliver integrated marketing solutions
- Design, deliver, and manage a high-performing digital customer engagement and marketing infrastructure with a clear roadmap to scale pipeline growth and revenue
- Lead the execution and monitoring of digital inbound campaigns, ensuring clear activation plans and measurable paths to revenue
- Act as the technical lead linking marketing automation with CRM systems (e.g. Salesforce), ensuring seamless integration and data flow
- Plan and deliver multi-channel campaigns—including organic and paid acquisition—while setting up customer engagement and lead nurture programmes aligned with best in class growth marketing methodologies
- Collaborate across Merchant Services and wider LBG teams (e.g. Sales, Customer Success, Product, GTM Marketing, Brand and Digital) to deliver a cohesive and sharp demand generation strategy/plan
- Develop and manage automated, personalised digital engagement journeys and cycles (e.g. welcome, retention, upsell) in partnership with customer engagement teams
- Develop meaningful reporting dashboards by analysing metrics from multiple sources such as web, paid social, search, organic, campaigns, events, webinars, and more
- Build a clear reporting structure with tools and processes to measure and communicate the impact of all marketing activities
Application process
- End Date: August 18, 2025
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy – including for its handling of PPI complaints in 2015, and the 2009 European Commission ruling that forced it to part ways with TSB – but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
Of the company’s 26 million customers, over 18 million of them are online, making it the largest UK digital bank. As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its current technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
Recently, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on FinTech Action Labs (a FinTech accelerator programme) to bring its industry expertise to early-stage FinTechs. As well as investment in digital transformation and AI, the company is enhancing its wealth product and corporate banking offerings, as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive, not founder)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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