Growth Marketing Manager, Lex
$74-126k
More information about location
Social app for queer community
Job no longer available
Social app for queer community
1-20 employees
Job no longer available
$74-126k
More information about location
1-20 employees
Company mission
To be a welcoming space for conversation and expression - where LBGTQ+ folks can build relationships, have fun, and belong.
Role
Who you are
- 👁 You’re a marketing visionary - you have bold ideas and are an innovator at heart
- 🧮 You’re data focused - you love telling stories and making decisions with data
- 🎯 You’re goal orientated - you set a target and enjoy scoring big wins
- 🏆 You’re a team leader - you steer the ship, direct and mentor people
- ☎️ You’re a natural problem solver - you find a way around obstacles and seek solutions
- 💪You’re action orientated - you’re resourceful and can get things done (with limited budgets)
- 🤸🏼♀️ You’re flexible - you’re comfortable with change and can pivot easily
- 🐝 You’re a collaborator - you listen to the team and work well with others
- 🗿You can make tough decisions - you say “no” when needed and have hard conversations
- 🗽You love to be in queer community – you can attend Lex events and meeting new people
- 🔥 You have built and executed successful marketing campaigns** from start to finish, From strategy to analytics
- 📲 You have 3+ years experience creating marketing strategy and analytic tracking
- ♻️ You have 3+ experience with SEO and/or ASO
- ✅ You’ve marketed products/startups and built social channels to and above 100k followers
- 🌈 You have 3+ years of experience working in a fast-paced start-up environment
- 👏 You have 2+ years of experience managing people (teammates/freelancers/influencers)
What the job involves
- 🟡 SET & MEET MARKETING STRATEGY & GOALS
- Work in collaboration with CEO on Lex big brand vision
- Plan annual, quarterly marketing strategy & create calendars
- Set and report on OKRs and weekly download goals
- 🔵 EXECUTE ON ACQUISITION TACTICS TO GROW LEX COMMUNITY
- Optimize Lex’s presence (run a/b tests) in the App Store and Google Play to ensure we’re on track to meet our goals
- Manage Social Media Specialist to create viral videos across TikTok, Instagram & You Tube. Recruit and manage influencers
- Spearheading new and creative paid media campaigns outside of organic social (paid ads, outdoor, PR, podcast). Supported by designer
- Strategy, planning & execution for brand partnerships, collaborations, and events at Lex. Supported by Operations Specialist
- Plan and organize photo & video shoots. Work with vendors, designers to create quality merchandise. Supported by Operations Specialist & designer
- 🟣 SUPPORT PRODUCT LEAD GROWTH
- Work with product & growth teams to brainstorm new features (and ensure they are on brand)
- Writing in-app copy for app features. Editing copy for customer support messages and Help Desk articles. Supported by customer support specialist
Our take
Lex is a social app for the queer community that was founded in 2020. Through its platform users can announce meetups, find events, share poetry and jokes, have discussions, connect for hook-ups and dates, and more.
The idea for the app was based off lesbian personal ads of the eighties, and its original direction was more that of a dating app, but a 2023 brand refresh has seen the company broaden the scope of its product to focus on "friends and community."
Interestingly, this new direction has raised concerns from many users, who do not wish the app to shy away from its raunchier roots. While it remains to be seen how far this changing focus goes, the additional social capabilities of the app should certainly pull in a wider range of users, and could very well present a rich opportunity for Lex to grow.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2023
$5.6m
SEED
Jul 2020
$1.5m
SEED
Total funding: $7.1m
Company benefits
- Unlimited vacation (with guidelines)
- Medical & dental insurance
- Flexible hours
- Every other Friday off
- Equity based on experience
- Budget for home office set up
- Day after Pride off, Birthdays off
Company HQ
Civic Center, New York, NY
Leadership
Kel Rakowski
(CEO)Ran the Instagram account h_e_r_s_t_o_r_y for 5 years, showcasing Herstoric Lesbian Imagery from the 1800s - 2000s. At the same time, worked as Photo Director for Metropolis Magazine.
Marketing Advisor for Sexual Wellness at afterglow. Board Member at Sad Girls Club. Previously founded Always Golden, a brand and marketing consultancy, and was Head of Growth Marketing for D2C Healthcare at Tia.
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