Associate Product Marketing Manager, Pacvue
Commerce acceleration platform
Job no longer available
Commerce acceleration platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To provide the leading solutions that accelerate brands' success in the evolving commerce and retail media landscape.
Role
Who you are
- A foundational knowledge of how selling on Amazon works is a major plus, as is in-house experience at a SaaS or tech company
- 1-2+ years of prior product marketing experience preferred
- Excellent writing and editing skills with a keen attention to detail
- Strong time management skills with the ability to balance multiple projects
- Proficiency with analytics tools including Google Analytics, Amplitude, Tableau, and others
- Self-motivated and eager to learn about product marketing in a fast-paced environment
What the job involves
- We are looking for an Associate Product Marketing Manager to join our team. The Associate PMM will have the opportunity to drive product mission and vision alignment with brand positioning at Helium 10
- The Associate PMM will play a critical role in supporting go-to-market strategies, executing marketing campaigns, and creating product messaging that resonates with our target personas
- This person will work closely with cross-functional teams, including product management, brand and creative teams, and customer success in order to drive engagement and ensure product positioning aligns with customer needs and market trends
- Success in this role encompasses the ability to efficiently execute GTM projects that showcase Helium 10 solutions to our community of Amazon, TikTok and Walmart sellers
- This role reports to the Group Product Marketing Manager
- Product Positioning & Messaging: Help develop and maintain clear, compelling product messaging that differentiates our features within the competitive landscape. Support the creation of product positioning documents, value propositions, and buyer personas
- Content Creation: Assist in creating content for product launches, website updates, blog posts, social media, and other marketing collateral. Ensure all materials are consistent with the product's messaging and target audience
- Campaign Support: Collaborate with the marketing team to execute multi-channel campaigns, including email, social media, content, and paid advertising. Monitor campaign performance and contribute ideas to optimize results
- Product Launches: Coordinate with product and marketing teams to support new product or feature launches, including the execution of go-to-market comms, launch timelines, and promotional assets
- Customer Feedback & Insights: Collect and analyze customer feedback to inform future marketing and product strategies. Work closely with the customer success team to understand and share customer insights
- Market Research & Analysis: Assist in market research to understand customer needs, competitor positioning, and industry trends. Analyze data and insights to inform product positioning and identify opportunities for growth
Our take
Competing within the thriving eCommerce industry can be difficult without the right tools, particularly when it comes to data solutions. Businesses must leverage business intelligence data to personalize their advertising, optimize sales, and scale their business efficiently, and the fragmented and specialized nature of such data tools can leave companies juggling software platforms.
Pacvue provides an eCommerce platform for marketplace advertising, sales, and intelligence, designed to integrate directly with business platforms such as Amazon, Walmart Connect, and eBay. The platform provides access to business intelligence data within a customizable dashboard, enabling companies to automate repetitive business actions, facilitate omnichannel ads, optimize inventories, and produce actionable business insights.
While many companies offer data-driven features similar to those found on Pacvue's platform, what sets the company apart is its ability to consolidate the best tools into a single platform. This innovation is more than just a feature; it's a game-changer for businesses looking to streamline their operations and unlock the full potential of their data, positioning Pacvue as a leader in the eCommerce intelligence space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Rahul Choraria
(CEO)Rahul initially joined Pacvue as COO in 2022 before becoming CEO in 2024. Previously, they worked at Advent International and Vista Equity Partners, where they worked closely with management teams of B2B SaaS companies.
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