Lead Growth Manager, Crossbeam
Partner ecosystem platform
Job no longer available
Partner ecosystem platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To create a more connected business world by powering the exchange of data between companies.
Role
Who you are
- You have +4 years of experience
- Proven experience in a growth marketing management role, preferably within the tech industry
- Demonstrated success in leveraging network effects and product-led growth strategies
- Strong understanding of growth channels, including paid advertising, SEO, and outbound marketing
- Data-driven mindset with a focus on results and performance metrics
- Excellent communication and interpersonal skills
- Resourceful: you like cutting corners, you are a self-learner and embrace autonomy - you are a solution finder
- Sense of ownership: you want to own a business line as if it was yours
- Growth Mindset: you are a mad scientist, you love exploring, iterating, testing, mixing tools
- Analytical mind: you enjoy working with numbers, you enjoy market sizing everything, understanding what makes a business grow
- Discernment / common sense: you know what questions and answers you need to get things done. People often ask you for your advice
- Technical: you are a doer
- Structured and disciplined: believer that with the right amount of work, a good methodology and discipline, anything is possible
- Humble: you doubt, you’re ok with failing and motivated to try again
What the job involves
- We’re looking for our Lead Growth Marketing Manager to own and boost our growth initiatives
- In this role, you will be responsible for generating a maximum number of product-qualified leads & accounts, leveraging both traditional growth channels (paid, seo, outbound, etc..) and our unique product-led advantages (viral loops and our freemium model) as well as ecosystem-led playbooks powered by our network
- You’ll be reporting to Stan Pollet, VP of Growth & GTM
- Your scope goes from user base growth (network, invites..) to pipegen (PQAs, Open Opps)
- Own our PLG strategy : define, execute and monitor our product-led-growth strategy to drive growth and increase pipegen and revenue
- Network growth ownership : increase x3 our network growth by capitalizing on existing users and opening new verticals
- Pipegen: increase x3 our pipegen for our sales team by improving each step of our funnel (Invite to sign-up, sign-up to PQA, PQA to Opportunity etc..)
- Execute growth initiatives : lead initiatives execution by working closely with your team and your product, marketing and sales counterparts to improve each step of the funnel to generate x3 PQA and x5 self-serve customers
- Own and optimize acquisition channels : continuously optimize our classic growth channels such as paid advertising, SEO, and outbound marketing to support our network effects and product-led growth strategy.Analytics : monitor and report on key performance metrics, including lead generation, conversion, revenue and customer acquisition costs
- Team leadership: manage and mentor a team of 3 growth professionals, guiding them in orchestrating and implementing effective growth strategies
Application process
- Meet with Recruiter / People Operations
- Meet with the Hiring Manager
- Prepare a Case Study
- Case Study Review
- Case review with Sr Director of Analytics, VP Operations, VP Growth, and CMO
- Technical Interview - VP Growth
- Meet the Team
- Senior Marketing Manager
- Growth Ops Team Member
- Interview with CMO
Our take
In recent years, the demand for partnership roles at tech companies has witnessed a significant surge. However, a challenge persists: companies lack a secure means to cultivate relationships without divulging excessive data. Addressing this issue, Crossbeam positions itself as the "LinkedIn for partnerships".
By offering an account mapping service, Crossbeam allows users to gain a comprehensive understanding of their shared accounts. Pioneering this service, the platform boasts a user base of over 17,000 companies, attributing its remarkable growth to a network effect fueled by customer recommendations. With well over $110M in funding raised to date, Crossbeam's financial support underscores the robustness of its services.
The company is poised for continued substantial growth, driven by the ongoing network effect and strategic acquisitions. As part of its strategic vision, Crossbeam aims to expand its team, a move expected to prove invaluable in the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2021
$76m
SERIES C
Aug 2020
$25m
SERIES B
Total funding: $116.9m
Company benefits
- Competitive medical, dental, & vision plans
- Stock options & 401(k)
- Parental leave
- Flexible PTO
- Remote first
- Grow With Us
Company HQ
Center City West, Philadelphia, PA
Leadership
Bob Moore
(CEO)Previously served as Co-Founder and CEO of RJMetrics, and was the Head of Business Intelligence at Magento.
Salary benchmarks
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