Digital Marketing Manager, Quadient
MAIL/IDA
Office located in Stratford, London
Business communication solutions software
Open for applications
Business communication solutions software
1001+ employees
Open for applications
Office located in Stratford, London
1001+ employees
Company mission
To simplify the connection between people and what matters.
Role
Who you are
- 5+ years in a B2B marketing lead gen role
- Expert-level understanding of current digital marketing and demand gen trends, direct marketing, consumer psychology and other marketing best practices
- Knowledgeable about AI integration to marketing campaigns
- Experience managing programmatic digital advertising campaigns on an enterprise level DSP such as Basis, The Trade Desk, OpenX, Abode, Stack Adapt or similar
- A quick learner with a passion for digital marketing
- Self-starter, effective multi-tasker
- A born team player/collaborator
- Creative and innovative with the ability to generate new ideas on your own
- Bachelor’s degree in marketing or similar field; or relevant experience
- Expert level experience with both marketing automation and ABM platforms such as Salesforce Marketing Cloud, Eloqua, 6Sense and others
- Experience with digital marketing tools and analytics software such as Google Analytics, SEM Rush, Site Improve, HotJar, Search Console, Facebook and LinkedIn ad managers, Twitter, Instagram, Canva, Bynder, Drupal and others
- Experience with Paid Search programs
- Proficiency with CRM systems (Salesforce.com)
- Knowing your way around Excel
- Fluent in both spoken and written English, French or German language skills are a plus
What the job involves
- We are currently recruiting for a new Digital Marketing Manager. The successful applicant must be situated near one of our offices in either London, Milan or Munich
- The Digital Marketing Manager Mail/IDA will strategize, create, execute and report on multi-channel digital marketing campaigns in support of Europe Mail and IDA lead generation goals. They will assist in the development of campaign strategy and lead the day-to-day execution of those campaigns
- Oversees the EUROPE MRS/IDA digital marketing campaigns in the day-to-day implementation of our lead gen strategy, including ideation, execution and reporting of multi-channel lead gen campaigns
- Primary day-to-day liaison with the Global Field Marketing team to ensure strategic alignment and proper execution of global campaigns
- Work alongside our ABM specialist on platform 6Sense including platform implementation and set-up, ABM strategy, audience building & targeting, campaign building, data sharing, lead distribution, and collaboration with Sales
- Manage content syndication programs including budgeting, bid optimization, ad creative, video, keyword research, competitive analysis and landing pages
- Direct social media campaigns include creative conception and development, content distribution, audience targeting, tactical implementation and reporting. Manages all media buying
- Develops and executes global SEO strategies for Mail and IDA including keyword research, competitive research, content optimization, and website navigation and technical infrastructure
- Responsible for quality control over all outgoing communications including copywriting & proof reading, value propositions, tone of voice and adherence to corporate brand guidelines
- Track, measure and report performance of all SEO, display, social, paid search efforts and assess performance against goals (ROI / KPIs)
- Train, mentor and share expertise in digital marketing with the global marketing organization to help younger staff gain experience, knowledge and grow as marketers
- Conduct Market Research & Competitive Analysis to support lead gen initiatives
Salary benchmarks
Our take
Quadient is a global company providing intelligent automation for business communication, smart mailing, shipping, and parcel locker solutions; with a focus on improving the customer experience of ordering and receiving packages. Formerly known as Neopost, the company has grown to support hundreds of thousands of customers worldwide.
Quadient has a record for developing its offerings ahead of changes in the market and has a history of smart acquisitions. In the last couple of decades, the company acquired a series of companies with market-leading technologies – such as customer communication management provider GMC Software, and Parcel Pending, the leader in the US parcel locker market.
The beginning of 2024 saw the acquisition of Frama, a mailing and document management solution bring in 30,000 new customers for Quadient. It has also developed its largest lockers yet, enabling the company to expand service to retailers and distributors delivering extra-large and oversized goods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
Bagneux, France
Leadership
Geoffrey Godet
(CEO, not founder)Previously served as President & CEO for Flatirons Solutions, CEO for Jouve, and Chairman of the Board for CORENA.
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