Market & Growth Strategy Analyst, FISPAN
CA$80-95k
ERP banking platform
Be an early applicant
ERP banking platform
101-200 employees
Be an early applicant
CA$80-95k
101-200 employees
Company mission
FISPAN's mission is to help banks easily connect with their corporate clients.
Role
Who you are
- BA / BS degree or equivalent practical experience
- Proactive, self-starter with a high degree of intellectual curiosity and a passion for understanding FISPAN’s business & ERP banking space
- Active user of AI tools to solve problems, optimizing processes, and more
- Demonstrated ability to conduct rigorous primary and secondary research, synthesize complex information, and extract actionable insights
- Excellent written and verbal communication skills, with the ability to create clear, compelling narratives and present strategic recommendations to a senior audience
- Ability to work collaboratively in a fast-paced, cross-functional environment
Desirable
- Experience in early-stage or growth-focused companies
- Experience in roles such as market research, competitive intelligence, strategy consulting, or business analysis, preferably within the B2B SaaS or FinTech industries
- Familiarity with financial services, treasury management, ERP systems, or embedded finance is a significant plus
What the job involves
- As a Market & Growth Strategy Analyst, you will play a pivotal role in shaping FISPAN's strategic direction
- Reporting directly to the Manager of Strategy & Operations, you will be the "eyes and ears" of the market, providing critical insights that inform our GTM strategy, product roadmap, and overall competitive positioning
- This is a unique opportunity to directly influence decisions that drive our growth by working at the intersection of product, finance, and strategy in a high-growth FinTech environment
- Competitive Intelligence & Strategic Positioning: Systematically track, analyze, and synthesize intelligence on direct competitors and emerging players in the embedded banking and AP/AR automation landscapes, including monitoring product launches, pricing changes, and GTM strategies
- Market Opportunity Sizing & Analysis: Conduct in-depth market research to identify and quantify new opportunities for product expansion, strategic partnerships and growth initiatives
- Pricing & Packaging Research: Research and analyze competitive pricing models and market willingness-to-pay for existing and upcoming products to provide data-driven insights to optimize pricing strategy
- Voice of the Customer (VoC) Contribution: Collaborate closely with the Product Marketing team’s efforts on gathering qualitative feedback from various sources to synthesize product ICP and GTM messaging
- GTM & Channel Insights: Research the effectiveness of various GTM channels and recommend strategies for optimizing their contribution to client growth
- AI/LLM Application & Tooling: Able & willing to leverage AI/LLM tools for accelerating data gathering, initial synthesis, and summarization of market research, competitive intelligence, and other strategic inquiries
Our take
Small/medium sized businesses (SMBs) have come under heightened operational pressure over recent years. It’s no help that this group has historically been radically underserved by legacy banks, but now the tide is turning: many banking institutions are doubling down on improving the quality and efficiency of their commercial banking solutions, and software company FISPAN is helping them get there.
FISPAN helps companies embed their commercial banking services into the existing ERP or accounting software their customers use to run their business. It’s a great way for banks to outsource the level of innovation required to keep up with commercial client demand - and, therefore, a great way of competing with the more agile neobanks, who are siphoning off legacy banking clients in substantial numbers.
FISPAN’s astute positioning has made its platform increasingly attractive for banks under pressure to keep up with the break-neck pace of change in fintech. It’s taking advantage of it too, with plans to expand to the lucrative European and Asian Pacific banking markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2025
$30m
SERIES B
Sep 2023
$2m
SERIES A
Total funding: $70m
Company benefits
- 4-Week Vacation
- Health & Wellness Coverage
- 100% Parental Leave Top-Up
- Downtown Vancouver Offices & Amenities including fitness centre
- Daily Coffee Runs & Weekly Team Lunches
- MacBook / Apple equipment
Company HQ
Coal Harbour, Vancouver, BC
Leadership
Andrea Zand
(Operations Lead)A Simon Fraser University Graduate, with previous experience as an Operations Manager at Aisco Industrial Supply.
Clayton Weir
(CEO)Previously worked as a Senior Analyst and then Head of Growth at BC Tech. Underwent a Teaching Team entrepreneurship with the University of British Columbia, and spent over 5 years on the board of car-sharing co-operative Modo.
Lisa Shields
(Executive Chair)Held senior software engineering roles at MacDonald Dettwiler and Environmental Criminology Research Inc., before moving on to found and serve as CEO/Director of gig economy global payments company Hyperwallet. They are a committee member for FinPay Canada, and on the Board of Directors for Thinkific.
Valery Novikov
(CTO)Held a number of senior software roles at Netcracker Technology, before moving on to found NV Trading. Alongside work at FISPAN, they work as an Instructor at UBC Sauder School of Business.
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