Demand Generation Manager, airfocus
More information about location
Product management platform
Job no longer available
Product management platform
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To help manage strategy, understand user needs, prioritize, and align teams around clear roadmaps.
Role
Who you are
- B2B SaaS marketing background: Understanding of B2B SaaS marketing best practices
- Campaign experience: Proven experience in planning, executing, and managing successful webinars
- Tech stack proficiency: Working knowledge of Hubspot, and other similar marketing tech stack
- Additional marketing skills: Familiarity with email marketing best practices, content creation, and social media marketing
- Creative: you are quick to come up with out-of-the-box ideas for promotion, content and generally creative problem-solving
- Organized: You’re good at tracking your work, keeping others in the loop, and managing multiple projects simultaneously
- Self-starter: Eager to learn, self-motivated, and capable of working independently with minimal supervision once onboarded
- Execution-oriented: Strong focus on execution and constantly seeking ways to optimize processes for better results
- Metrics-driven: Keen interest in performance metrics and a desire to see the tangible effects of your work
- Project ownership: Comfortable with owning multiple projects within the team and reporting on their success
- Growth marketing mindset: you prioritize data-driven strategies, customer-centric approaches, and iterative experimentation to drive scalable and sustainable revenue growth
What the job involves
- As a marketeer at airfocus, you will play a crucial role in planning & executing webinars, performance reporting, and stakeholder comms
- Work in partnership with sales: Drive successful inbound demand generation marketing campaigns, aligning efforts with the sales team for maximum impact
- Utilise established tactics: Leverage established strategies to generate demand and attract high-quality leads
- Monitor and optimize campaigns: Continuously track and refine campaign performance to ensure maximum demand generation results
- Collaborate on lead management: Partner with the sales team to monitor and report on MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads), ensuring alignment and progress
- Master HubSpot: Act as the go-to in HubSpot, providing insights, analytics, and reporting to evaluate and enhance campaign performance
- Support wider team: Assist the Senior Marketing Manager in executing and optimizing performance campaigns
- Plan & execute webinars: Organise impactful webinars from concept to completion, driving high engagement and attendance
- Project management: Oversee internal marketing projects to ensure timely completion and exceptional deliverables
- Marketing support: Provide support for the marketing team, including tasks such as email marketing campaigns, landing page updates, and other marketing activities as needed
Our take
German business airfocus builds prioritisation and company road mapping solutions for teams and decision-makers. Its software aims to help unify companies under key objectives and communicate to employees and shareholders the best roads to achieve them.
A key feature of airfocus’s platform is its ability to integrate with popular task management systems such as Trello, Jira, and Asana, making it an easy-to-install addition to employee suites. Though it has a footing in Europe, the company is up against American competitors such as Productboard and Roadmunk, so expansion internationally is key.
Indeed, bagging platform customers from the American market will be vital for airfocus to expand. Promisingly, it has secured considerable funding to support this growth, as it expands its technological capabilities, improves its market presence and seeks to attract top talent in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Remote first team: Work from our cool HQ in Hamburg or anywhere in Europe - forever!
- Flexible working hours
- Equipment support: MacBook Pro or notebook and monitor of your choice
- Learning budget
- Healthy (and non-healthy!) snacks and beverages (if you're in Hamburg)
- Annual airfolks meet-ups!
Company HQ
Rotherbaum, Hamburg, Germany
Leadership
Malte Scholz
(Co-Founder & CEO/CPO)Was a Featured Speaker at Product School. Previously Co-Founder at welevel and Senior Product Manager at ePages.
Christian Hoffmeister
(Co-Founder & CTO)Was Technical Director at welevel, IT Consultant at PTA and Javascript Developer at ePages.
Valentin Firak
(Co-Founder & CRO)Was a Commercial Project Manager at Enercon and Sales Manager at Vestas.
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