Senior Social Media Manager, Xero
10 Months Fixed-Term
$135.2-185.9k
Office located in San Mateo, CA
Cloud-based accounting software
Be an early applicant
Cloud-based accounting software
1001+ employees
Be an early applicant
$135.2-185.9k
Office located in San Mateo, CA
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- A seamless content engine that produces innovative, high-quality social media content at scale
- Increased follower growth, engagement rates, and meaningful interactions across social media channels
- Improved brand awareness, reach, and audience sentiment - core objectives are growth in positive mentions of Xero, and growth in owned engagement and advocacy
- Content consistently aligns with key business objectives with measurable impact
- A culture of creative experimentation that leads to new content formats and storytelling approaches
- Efficient content production workflows that enable agility without sacrificing quality
- Creative Excellence – A strong understanding of what makes social media content engaging, shareable, and impactful
- Strategic Thinking – Ability to align content production with business objectives, audience needs, and platform trends
- Collaboration & Influence – Proven experience working cross-functionally with designers, videographers, copywriters, agencies, and freelancers
- Innovation & Experimentation – A passion for pushing creative boundaries and testing new content formats and storytelling techniques
- Project Management – Ability to manage multiple projects and deadlines, balancing creative quality with efficiency
- Data-Driven Mindset – Ability to interpret content performance data and apply insights to future content strategies
- 4+ years of experience in social media marketing, creative and strategy, preferably in a mid-level role (oversees and executes production)
- Proven experience producing high-impact social content that drives growth, engagement and advocacy
- Experience developing and executing successful social media campaigns
- Strong understanding of social media platforms, content trends, and best practices
- Experience in creating high-quality, engaging content for social media
- Proficiency in working with copywriting, creative tools (Canva), video production tools (mobile phone capture, CapCut, Premiere Pro), and social media measurement/analytics
What the job involves
- You’ll oversee the planning, creation, and execution of our social media and content strategy, ensuring that we’re reaching our target audience and achieving our business goals
- As a content expert, you’ll play a key role in producing standout assets that captivate our audience, drive engagement, and enhance our brand presence across platforms
- Work alongside Global Social Media Lead (based in Melbourne, AU) to develop and execute a comprehensive social media and content strategy aligned with our overall business objectives
- Own the end-to-end content creation process, from ideation through to production, copywriting, and scheduling - experience writing social copy and using Canva for design is critical; experience producing/editing social-first mobile video strongly preferred
- Collaborate with internal stakeholders and external creative partners (freelance: designers, videographers, copywriters and agency partners) to develop compelling social-first content
- Manage and monitor our social media channels, engaging with our audience and bringing our brand to life online
- Drive creative innovation by experimenting with new content formats, styles, and storytelling techniques to maximize engagement
- Ensure brand consistency across all social media content while adapting for platform best practices
- Analyse social media and content performance metrics to identify areas for improvement and measure the impact of our efforts
- This role is an opportunity for a content creator/strategist who lives and breathes social media, thrives on creativity, and is passionate about producing industry-leading content
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company HQ
Te Aro, Wellington, Wellington
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
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