Senior Performance Marketing Manager, KoRo
Social Paid, Meta Focus
Non-perishable foods in bulk
Be an early applicant
Non-perishable foods in bulk
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products.
Role
Who you are
- At least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on Meta
- Proven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment
- Deep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers
- Proven experience in developing performance creatives, creative briefs, UGC concepts, and structured creative testing frameworks
- You don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychology
- Strong analytical skills and experience working with large datasets and performance analysis
- Good understanding of attribution, tracking, and modern measurement approaches
- Hands-on mentality with high ownership, strong execution skills, and a proactive mindset
- Based in Berlin or willing to relocate
- Business-fluent English (C1 or equivalent); German skills are a plus
What the job involves
- We are looking for a hands-on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a core growth channel.
- The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid
- Taking ownership of the performance of our social paid channels, with a focus on Meta
- Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation
- Ownership of the social paid creative strategy – from developing new creative angles and concepts to scaling successful creatives
- Developing and implementing structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives
- Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams
- Analyzing campaign data, deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition
- Designing and executing tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements
- Close collaboration with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance
Our take
KoRo is a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, that distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands. For example, while fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy results in it being able to sell more sustainable options affordably. This contributes to the brand's rapid growth, and positions KoRo as a formidable player in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2025
$5.8m
SERIES C
Nov 2024
$40m
SERIES C
Total funding: $135.2m
Company HQ
Schöneberg, Berlin, Germany
Leadership
Florian Schwenkert
(CEO)Florian joined KoRo in 2020 as COO & MD, becoming Co-CEO in 2023 and CEO in 20234. Prior to this, he was the COO of Push! Founders.
Dr. Daniel Kundt
(CFO & MD)Daniel joined KoRo in 2021 as the Head of Finance, becoming CFO and MD in 2024. Previously, he was a Lecturer of Corporate Finance at The Berlin School of Economics and Law. He also spent nearly 4 years at PwC Deutschland in various roles, including Chief of Staff to the Managing Director and Assurance LEader Germany & Europe.
Steffani Busch
(COO)Prior to joining KoRo in 2025, Steffani was an Executive Director of Operational Excellence at FIEGE. She was also the COO of Westwing for over 2 years and the Head of Supply Chain Management, Fresh and Prime Now at Amazon for 2 years.
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