Content Marketing Manager, XTM International
More information about location
Cloud-based translation management
Open for applications
Cloud-based translation management
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To help enterprises reach global markets more efficiently by creating, delivering and supporting an industry leading, easy to use platform to automate and manage all aspects of the localization process.
Role
Who you are
- This role is ideal for a dynamic, self-starter who excels in repurposing existing assets, leveraging GenAI technology, and producing multimedia content to engage a sophisticated B2B audience
- A background in journalism, product marketing, or a passion for storytelling will set candidates apart
- Experience: 5+ years in content marketing, journalism, product marketing, or a related field, ideally within the B2B technology sector
- Content Expertise: Demonstrated ability to repurpose content into various formats and create multimedia assets. Expertise with video development, production, and editing is a big plus
- Tech Savvy: Proficient in using generative AI tools (e.g., ChatGPT, Jasper, Perplexity, DALL-E, Mid-Journey, or others) for content ideation and production
- Strategic Mindset: Strong understanding of how to align content strategies with business objectives, particularly demand generation and revenue growth
- Analytics: Familiarity with Google Analytics, SEO tools, and marketing automation platforms (e.g., HubSpot, Marketo, Ahrefs/SEM Rush)
- Self-Starter: Proactive and comfortable working in a fast-paced, high-growth environment with minimal supervision
- Communication: Exceptional English writing and editing skills with a keen eye for detail
What the job involves
- The Content Marketing Manager will be instrumental in amplifying XTM International's brand and thought leadership through innovative and strategic content initiatives
- Develop and execute a cohesive content marketing strategy aligned with business goals, targeting decision-makers in technology, localization, and enterprise-level industries
- Create and repurpose high-impact content assets, including blogs, whitepapers, case studies, webinars, videos, email, and infographics, to support brand and demand generation campaigns toward prospects and customers
- Craft compelling narratives that showcase XTM’s value proposition, product and features, use cases, customer success stories, and thought leadership across all stages of the buyer journey
- Utilize generative AI tools to enhance content creation, ensuring high-quality and scalable outputs
- Stay ahead of emerging AI trends and tools, integrating them into the content workflow to improve efficiency and personalization
- Collaborate with internal and external teams to create engaging multimedia content, including video scripts, podcasts, and interactive content
- Manage and oversee multimedia production processes, ensuring brand consistency and technical excellence
- Optimize content for SEO and distribute across multiple channels, including the website, social media, email campaigns, and industry publications
- Work closely with the demand generation team to ensure content aligns with and fuels lead generation campaigns, ABM initiatives, and nurturing workflows
- Develop campaigns designed to generate pipeline and contribute to measurable revenue outcomes
- Developing a PR network that includes publications, partners, analysts, influencers, and thought leaders to maximize distribution outreach
- Monitor content performance using analytics tools, drawing insights to refine strategies and improve ROI
- A/B test content formats and distribution methods to maximize engagement, lead conversions, and pipeline influence
- Partner with product marketing, sales, and customer success teams to align content with product messaging and customer pain points
- Act as a content advisor for other departments, helping them translate technical insights into compelling marketing materials
Application process
- Proven: Together with the application, top Candidates will present a selection of content assets (including KPI results) from previous freelance or full time roles showcasing the above essential skills and characteristics
- Hank you in advance for taking time to include this with your submission
Salary benchmarks
Our take
With the rapid globalisation of business, it has become vital for companies to be able to localise large volumes of content, but it can be difficult to do so in a swift and scaleable way. Traditionally, content localisation has been a laborious process, taking up lots of time and resources.
This is where XTM International comes in. Founded in 2002, the company supplies solutions for businesses to deliver content globally, reduce translation costs and build localised brand profiles. The company's cloud-based Translation Management System (TMS), with integrated computer-assisted translation, can be employed on an enterprise scale, and has the power to update and localise huge amounts of content. There are several other TMS products on the market, but XTM has demonstrated an ability to last in the market, which is promising for its future.
XTM International continues to update and enhance its product, and has achieved TISAX certification for its devotion to security standards. The company boasts an impressive client list, encompassing all sizes of organisation, and including Sony Interactive Entertainment, Expedia Group and Volvo.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Individual development plans, including blended learning
- Opportunities to gain experience in different departments
- Remote and hybrid-working
- Private healthcare, Multisport card, English lessons with native speakers
- 20/26 paid days off on B2B contract
- Chill-out spaces
- Team parties
- Bike parking and shower
Company values
- Learn and Grow: We maintain a technically challenging and rewarding environment, and are committed to helping each employee reach their maximum potential
- Stronger Together: We are a team and accomplish more when we are united, inclusive and solution-oriented. We work collaboratively with each other, regardless of job title or background
- Committed and Accountable: We are passionate about language technology and going the extra mile to serve our customers and bringing out the best in our colleagues. We willingly shoulder responsibility and take ownership no matter the situation
- Customer-centric: We recognize every day that we are here to make our customers happy and successful. We leverage our innovation, flexibility, passion, and professionalism so customers can seize new opportunities
- Winning Attitude: Whatever the challenge, we maintain a winning, positive attitude with high integrity and confidence. We don’t get stuck on problems but instead focus our energy on finding solutions
Company HQ
Gerrards Cross, UK
Articles
Leadership
Bob Willans
(Board Member)Served as the company's CEO from 2022-Jan 2023. Director at Mela Solutions. Former Director at SDL International and at two other companies. Previous experience as a Manufacturing Manager.
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