Vice President of Commercial Strategy, Cedar
$191.3-250k
+ This role offers bonus + This role is also equity eligible
Financial engagement & billing for healthcare providers
Be an early applicant
Financial engagement & billing for healthcare providers
501-1000 employees
Be an early applicant
$191.3-250k
+ This role offers bonus + This role is also equity eligible
501-1000 employees
Company mission
To make healthcare more affordable and accessible through its consumer-friendly platform.
Role
Who you are
- Our ideal candidate is a self motivated individual who is seeking to build off of existing go-to-market experience and a track record of successfully bringing new products from 0 to 1
- Client-facing experience to drive the adoption of Cedar’s new product and workflows, in addition to consulting, technology, fintech and healthcare experience are preferred
- 5-7+ years of work experience
- Go-to-market experience and a track record of successfully bringing new products from 0 to 1
- Client-facing experience and credibility with client counterparts
- Prior experience in client services or sales a plus (e.g., management consulting, investment banking)
- Prior experience managing high-performing teams
- Fintech and/or healthtech experience ideal
- Excellent communication and listening skills, clear storytelling ability, and the ability to persuade and influence others
- Able to work collaboratively in a highly cross-functional environment
- Ability to manage and track multiple projects at once
- Creative and resilient problem-solver; able to proactively anticipate and mitigate risks
- An analytical attitude, extremely strong attention to detail, and passion for problem solving
- Excited about Cedar’s mission of improving the healthcare financial experience
- Demonstrates a self-starter mentality and ability to thrive in an entrepreneurial environment
- Proficient in PowerPoint, GSuite, Salesforce, and Figma a plus
What the job involves
- The VP of Commercial Strategy will be the accountable go-to-market leader for Cedar’s product portfolio
- This role will support, nurture, and scale Cedar's commercial growth efforts by driving engagement with prospective clients, managing a team of go-to-market leads, developing strategy for new products and post-sale commercial support for new product launch and value measurement
- The VP of Commercial Strategy will work on launching new financial products and scaling Cedar’s payments strategy
- Cedar’s financial product suite is a new area of innovation for Cedar and will require building partnerships with financial institutions and establishing new lines of revenue for Cedar
- This is a phenomenal opportunity to work on highly-visible strategic initiatives and to be at the forefront of Cedar’s commercial strategy
- This role is remote-friendly
- Manage phases of the lead generation and sales cycle: lead development, build value proposition and buy-in, secure meetings, lead presentations and demos, and drive deals to close
- Communicate Cedar products value proposition & business model to prospective clients
- Participate in and lead pitch meetings to engage prospective clients
- Coordinate sales funnel and complex deal management across multiple new product lines
- Support full go-to-market life cycle and strategy for new products from alpha to GA
- Conduct market research to inform product development and product partnership opportunities
- Work in a highly cross-functional environment across Product, Implementation, Value Engineering, and Commercial Strategy teams
- Post-sale commercial support for Alpha and Beta product implementations
- Serve as Commercial Sponsor responsible for key exec level stakeholder management during implementation
- Escalation path for commercial and partnership risks
- Partner with Product and Data Science to measure and report on ROI
- Translate ROI into a compelling value story and share ROI and value prop with client for buy-in
- Develop client case studies and feedback loop to leverage client insights and inform value prop in pitch materials
- Work with Product teams to set implementation timeline and sequencing of new product launches, including stabilization and measurement plan
- Lead the go-to-market team, including staffing, performance management, and talent development, etc
- Work with Product Partners/Enabling vendors to communicate client expectations, and manage relationships with vendor pre and post-sale
- Coach and mentor direct reports and encourage continual professional development
- Ongoing operational management of Product Partners/ Vendors to support live and implementing clients
- Lead a high-performing team to deliver on all strategic and operational priorities
Our take
Over $1 billion is said to be lost annually by physicians as a result of inefficient and disjointed healthcare billing practices. The subsequently low patient satisfaction rates lead to poorer care, and real losses for providers who see patients switching away from their plans.
Cedar looks to remedy these issues with a selection of consumer-facing services which streamline billing, insurance and healthcare processes. Healthcare billing concerns a huge percentage of US adults, so optimizing patient satisfaction is of increasing concern - a great opportunity for the company.
After acquiring competing patient finance streamlining service OODA Health in 2021, Cedar netted substantial funds and launched its Payer Intelligence Layer. This allows it to integrate data from insurers and providers to create a single source of information. The company was also endorsed by the Montana Hospital Association's shared services division, to be listed as its only preferred patient financial engagement technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
41% female employees
-9% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2022
$68.4m
SERIES D
Mar 2021
$200m
SERIES D
Total funding: $394.4m
Company benefits
- Flexibility to work from home or in the office, depending on what works best for you
- Health insurance
- Offices in Manhattan, San Francisco and Salt Lake City
- Free lunch, healthy snacks, cold brew and kombucha on tap (Yup!)
- Guided-meditation and game nights (Weekly!)
- Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year
- 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
- Equity (for qualifying roles) and health benefits that start on your first day
- 401k plan with 3% employer non-election contribution
- Access to hands-on mentorship, employee and management coaching, and a stipend for learning and development resources to help you grow both professionally and personally
Company values
- Focus on the vision: We enable an exceptional healthcare consumer financial experience through relentless focus, only prioritizing actions that advance us towards this goal
- Reject mediocrity: We solicit diverse perspectives, set high standards and constantly challenge ourselves to raise the bar on our thinking, people and performance
- Apply a growth mindset: We maintain an optimistic, constructive and resilient attitude, passionately pursuing our mission, embracing difficult problems and learning from setbacks
- Use good judgment: We require accountability, bold thinking and a reliance on common sense to prioritize and make informed decisions that reflect our convictions, integrity and core values
Company HQ
West Village, New York, NY
Articles
Leadership
Arel Lidow
(Co-Founder)Previously VP of product at AppNexus where they supervised the development and launch of the company’s flagship products. Began their career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund.
Dr. Florian Otto
(Co-Founder & CEO)Previously an executive at Zocdoc where they drove the commercial adoption of the platform. Also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. Began their business career as a strategy consultant at McKinsey & Company.
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