CRM and Community Lifecycle Lead, Sui

• 5 - 7+ years experience in CRM, lifecycle, or community operations roles — ideally in tech, developer ecosystems, or Web3
• Strong hands-on experience with CRM platforms and tools like Segment, HubSpot, Salesforce Marketing Cloud, or similar
• Deep understanding of lifecycle communication — from audience building to execution to performance analysis
• Strategic thinker who can operate at both 10,000 ft and in the tools
• Passionate about building relationships through systems, not just scale
• Comfortable speaking at or supporting IRL events, especially across North America
• Experienced in managing global communications and contributing to international strategy
• Fluency in managing and interpreting CLM and retention KPIs

Desirable

• Sui is looking for a CRM & Community Lifecycle Lead to own the systems, strategy, and execution that shape how we connect with our global community — from developers to contributors to early adopters
• This role is 70% CRM + lifecycle ownership, and 30% strategic community engagement and event planning
• You’ll be responsible for designing a scalable, data-informed CRM infrastructure that allows us to build real relationships at scale — through personalized updates, contributor journeys, and lifecycle communications
• You’ll also help guide how we engage community members in North America — a key geographic anchor for our global strategy — and partner with local teams to support event activations and in-person community moments
• Own and manage CRM systems and workflows to support 500K+ community members worldwide
• Select, implement, and manage tools (e.g. , HubSpot, Segment, Braze, etc.) to build segmented, high-impact communications
• Design and execute lifecycle email programs and newsletters — track open/click rates, engagement timing, spam risk, and more
• Strategically shape audience segmentation, contributor funnels, and lifecycle stages (CLM) to deepen engagement
• Partner with local community leads to ensure regional initiatives (e.g. , university programs, meetups) connect to a unified global narrative
• Represent Sui at select events in North America and help guide our strategy in the region
• Collaborate across Community, Ecosystem, Events, and DevRel to keep messaging aligned and impactful
• Analyze performance of CRM efforts and evolve based on data, experimentation, and user feedback