Senior Marketing Specialist, Aledade
Pipeline Development
+ Stock options
More information about location
Primary care centers and services
Open for applications
Primary care centers and services
1001+ employees
Open for applications
+ Stock options
More information about location
1001+ employees
Company mission
To create a better health care system for patients, for doctors and for society.
Role
Who you are
- The ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field
- At least 6 years of experience in sales, business development, or related roles in the healthcare industry
- Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments
- Must carry a valid driver’s license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Desirable
- Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models
- Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships
- High level of organization and time management skills, enabling effective prioritization in a fast-paced environment
- Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
- Proactive and adaptable approach, thriving in dynamic and evolving market landscapes
What the job involves
- The Sr Marketing Specialist, Pipeline Development (internally recognized as the Sr. Account-Based Marketing Specialist) leads strategic account development initiatives for Aledade’s highest-value prospects
- The role is responsible for designing, implementing, and optimizing tailored account-based marketing strategies that drive company growth and market expansion
- This position possesses the autonomy to make high-impact decisions regarding account selection, resource allocation, campaign design, and execution
- The Specialist directly influences business operations through the creation of account-specific value propositions and strategic management of complex, multi-stakeholder sales cycles
- Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making
- Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies
- Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols
- Independently develops content strategies and tactical execution plans tailored to complex buying committees
- Makes strategic pivots to campaign methodologies based on objective data and market trends
- Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth
- Identifies, engages, and maps key stakeholders using persona mapping and market research
- Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity
- Shares market insights and recommendations with leadership and cross-functional teams
- Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development
- Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization
- Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy
- Recommends and implements strategic pivots and process changes that impact company objectives and market share
- At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn
- You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission
Our take
The US primary care system suffers from a 'chronic lack of adequate support'. Aledade has set out to improve this by assisting independent physician practices from reducing costs to data integration support.
The company prides itself on stats of over 2.8 million patients across 46 states since its founding in 2014. The acquisition of Curia, (a leader in value-based care analytics using practical applications of AI to optimize the targeting of patient care and engagement programs) is also bringing the company to the modern world, enhancing its data understanding capabilities and challenging others in its sector with this advancement.
Aledade has won several awards over the years and is now considered the largest network of independent primary care in the country. Alongside this, the company is valued in the billions of dollars with many successful funding rounds. With the company consistently expanding and enhancing its technology it has become a pillar in the industry and therefore a very exciting company to keep an eye on.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Jun 2023
$260m
SERIES F
Jun 2022
$123m
SERIES E
Total funding: $680.6m
Company benefits
- Remote-first working environment and flexible work schedules
- Three office locations you can visit/work from as desired: Bethesda, MD (headquarters), Novi, MI, Durham, NC and Austin, TX
- 168 PTO hours (21 days!) in your first year
- 12 weeks paid parental leave for all new parents
- Fully paid six-week sabbatical following each six-year period of continuous employment
- Generous nationwide PPO medical, dental and vision plans
- 401(k) with up to 4% match
- Company stock options
Company HQ
Bethesda, MD
Leadership
Farzad Mostashari
(Co-Founder & CEO)Farzad has a background in the healthcare sector previously working as a National Coordinator for Health Information Technology at the US Department of Health and Human Services.
Matt Kendall
(Co-Founder & President)Matt previously worked as the Director of the Office of Provider Adoption Support at the Office of the National Coordinator for Health Information Technology alongside other roles in Management and Operations in the healthcare sector.
Salary benchmarks
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