Senior Content Marketing Manager, Clio

• 5-7+ years of experience writing and editing content
• Solid understanding and work experience in thought leadership, content writing, content marketing, and SEO keyword research
• Proven experience with editorial SEO and crafting content that ranks and converts
• Experience with Google Analytics, Google Search Console, and Wordpress
• Analytical skills to dig into website data and track content performance
• Exceptional writing, editing, and proofreading skills
• Experience editing freelance writers and preparing detailed content briefs
• A drive to create and workshop ideas into truly eye-grabbing copy
• Demonstrate a keen interest in improving your craft by using AI
• Ability to quickly get up to speed on the ins and outs of niche industries (in this case, the legal industry)
• A degree in professional writing, eg. Communications, Journalism, or English
• Ability to work independently
• Proactive, organized, and collaborative teammate
• You are an experienced writer and editor that is passionate about growing an international business via content marketing
• You prioritise impact over perfection, but you know what good writing looks like and have outstanding editing and proofreading skills that let you capture the nuances of different topics that speak to our target audience
• You are great at balancing content production and distribution whilst adapting quickly to new insights and opportunities
• You have a deep understanding of the marketing funnel and how SEO fits into it and are passionate about increasing organic search at the top of the funnel

Desirable

• We are currently seeking a Senior Content Marketing Manager to join our team in Ireland or the United Kingdom to play a critical role in growing our business
• As Senior Content Marketing Manager for our International region (EMEA & APAC) at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results
• Your work will have an immediate and meaningful impact
• You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success
• Develop and lead our International content strategy, working closely with other members of the regional marketing teams
• Establish and curate relevant thought leadership themes to inform our messaging across various campaigns
• Own our content distribution strategy to maximise our reach in key markets. This includes working with our law society and media partners to find creative ways to leverage their channels for content distribution
• Manage a team of freelance writers to produce content, supporting them with detailed briefings, tone of voice and style guidelines and competitive keyword research
• Tell the stories of Clio and our customers through a variety of content mediums including: case studies, testimonials, and video success stories
• Monitor performance and regularly identify and prioritise opportunities to update existing content and core site pages to increase competitiveness in search results
• Work with our in-house digital strategy team and SEO agency to develop demand generation strategies based on search volume data, competitiveness, and relevance to Clio’s brand and business goals
• Continually review and refresh our keyword research within International to support our content strategy and share these findings and insights with the wider team
• Inform and support our PR strategy by enabling the PR team with clear messaging, positioning, and timely content aligned with key business themes and campaigns
• Craft and develop go-to-market (GTM) messaging aligned to our through-the-funnel campaign content, ensuring consistency and clarity across awareness, consideration, and conversion-focused materials
• Partner with the EMEA growth marketing team to create content plans and engagement initiatives for our core segments
• Support our product marketing team in localising and creating content for feature releases in the EMEA region
• Support our backlink strategy by working with other teams on opportunities to promote content and drive links