CRM Manager, Gousto
Ireland
1-2 days a week in office
Recipe boxes delivered to your door
Job no longer available
Recipe boxes delivered to your door
1001+ employees
Job no longer available
1-2 days a week in office
1001+ employees
Company mission
To be the most-loved way to eat dinner.
Role
Who you are
- Experience in, and a deep understanding of, the ROI market is essential
- Proficiency in Braze for executing and optimising multi-channel CRM campaigns
- Strong understanding of email, push, and in-app channels, as well as HTML, A/B testing, segmentation, and personalisation (Liquid language and connected content)
- A strategic and analytical mindset, with the ability to measure impact and drive continuous improvement
- Strong project management skills, capable of handling multiple priorities in a fast-paced environment
- A team player with excellent communication and collaboration skills, yet comfortable with autonomy and ownership
- High attention to detail with a logical and efficiency-driven approach
- A customer-centric marketer with a passion for creating engaging, high-impact communications
- Awareness of CRM trends and best practices, with a drive to advocate for process improvements
- Experience with Braze is a must for this role!
What the job involves
- We’re looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers
- Reporting to the Senior CRM Manager and General Manager for ROI, you will be an integral part of the ROI Growth & Retention team. This is an exciting opportunity to make a significant impact in our first international market. While this role is based in Dublin, you must be willing to travel between the two locations at least three to four days per month
- Developing and implementing a localisation strategy for our CRM campaigns, ensuring they resonate with our ROI customers
- Designing and delivering multi-channel campaigns (email, SMS, and app) using Braze, optimising for retention and engagement
- Strategising and executing compelling A/B tests to enhance performance across customer lifecycle stages
- Collaborating cross-functionally with teams in Growth, Product, Creative, Analytics, and Finance to drive best-in-class customer journey
- Owning the ROI marketing calendar, ensuring timely execution of campaigns and lifecycle initiative
- Analysing campaign performance, monitoring key metrics, and using insights to drive continuous improvement
- Championing the needs of Irish consumers, leveraging insights to personalise customer communications and optimise engagement
- Segmenting customers and using personalisation techniques to enhance targeting and campaign effectiveness
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 200 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Adam Harris, Director of New Markets
Our mission
To take Gousto to more markets beyond the UK.Insights
Company
Funding (last 2 of 13 rounds)
Feb 2023
$66.8m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $377.1m
Company benefits
- Life assurance
- Cycle to work scheme
- Employee Assistance Programme
- Interest free loan to spend on the latest tech
- Referral scheme
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Company HQ
Shepherd's Bush, London HQ, UK
Articles
Leadership
Timo Boldt
(Founder & CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Gousto
- Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
- Our Inclusion Communities are employee-led groups that connect people with shared identities, lived experiences, and passions. They champion each other, raise awareness of what matters most, and help us build a workplace where everyone belongs. Whether it’s Pride Sports Day, an Eid feast, learning from disability advocates, or providing free period products across our sites, our communities help turn care into action and they’ve driven meaningful change, shaping policies that support our people through key life moments, from enhanced parental leave to menopause, fertility and baby loss support. They’re powerful platforms for connection, celebration and progress, and we’re always striving to do better.
- We currently have nine active communities: Gousto Mind, Gousto Women, Gousto Muslim, Gousto Black, Gousto Asia, Gousto Pride, Gousto Neuro & Gousto Parents.
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