Director of Growth Marketing, Outside

• Excellent data skills, thoughtful testing plans, and a sharp understanding of the value proposition of our free and paid offer will be core ingredients to success in this role
• 8+ years of growth or performance marketing experience, with a meaningful portion focused on subscription acquisition for a media brand
• Demonstrated expertise in audience segmentation, propensity modeling concepts, and data-driven campaign targeting — you are comfortable reading dashboards, writing briefs for analysts, and pressure-testing model outputs
• Proven ability to operate in a complex, multi-brand environment and align diverse stakeholders around a shared acquisition strategy
• Experience with subscription management platforms (Piano, Stripe, or similar)
• Fluency with analytics platforms (Amplitude, Tableau, or equivalent); ability to independently pull and interpret data without requiring BI support for every question
• Active, integrated use of AI tools in your day-to-day work — for strategy, analysis, creative, and reporting
• Strong written communication and executive presentation skills
• Passion for the outdoors, fitness, or active lifestyle

Desirable

• We’re looking for a Director of Growth Marketing to drive subscription growth across Outside’s media platforms
• This person will own our full-funnel strategy, including everything from pricing, packaging, and benefits to cross-channel acquisition campaigns and lifecycle messaging focused on educating, engaging, and converting users
• Excellent data skills, thoughtful testing plans, and a sharp understanding of the value proposition of our free and paid offer will be core ingredients to success in this role
• You will identify which audience segments are most likely to subscribe to which products (across media, mapping, and Outside+ bundle subscription offers), develop the strategies to convert them, and maintain the reporting framework to know what’s working
• This person’s core mission is to increase subscription revenue and total subscribers. This is a highly collaborative role, requiring deep partnership across product, editorial, finance, audience development, and business intelligence
• This role reports to the VP Product & Growth and will manage a small team. As a player-coach, this person will be expected to lead strategy and also do the work — writing briefs, pulling data, building campaign frameworks, and presenting to senior leadership
• Own the acquisition strategy across Outside’s media and entertainment platforms with a clear view of which audience segments are best matched to which products
• Establish and evolve channel strategy across owned channels (on-site, email, push, in-app messaging, podcasts, CTV) and test into paid marketing opportunities
• Own forecasting in partnership with finance and provide regular performance reporting to senior leadership
• Develop a strong perspective on pricing, packaging, and entry-point diversification to propose expansion and testing strategies for subscriber and revenue growth
• Partner with Business Intelligence and Product to define the data architecture needed to power dynamic, real-time acquisition experiences
• Drive the registration-first strategy to connect to subscription funnel and first party data efforts
• Lead the development of breakthrough cross-channel acquisition campaigns, from strategy through briefing, execution, and optimization
• Develop and execute an ongoing testing strategy across creative, messaging, landing pages, and channels; foster a culture of rapid iteration and evidence-based decision-making
• Ground testing efforts in behavioral, content affinity, and first-party data signals
• Partner with creative and editorial teams to develop conversion-oriented experiences that reflect Outside’s mission and each brand’s unique value proposition
• Be creative, nimble, and responsible in how you leverage AI tools throughout your workflow – from audience analysis and creative development to campaign optimization and performance synthesis
• Proactively manage and develop a small team – setting clear goals, providing consistent feedback, and building their capabilities
• Serve as the connective tissue between marketing, product, editorial, BI, and finance — ensuring subscription growth strategy is integrated into the broader business roadmap