Digital Marketing Manager, Parkopedia
Digital Channel + CRM Ownership, London Hybrid
More information about location
1 day a week in office (London Bridge)
Delivering innovative in-car services & information for drivers
Job no longer available
Delivering innovative in-car services & information for drivers
101-200 employees
Job no longer available
More information about location
1 day a week in office (London Bridge)
101-200 employees
Company mission
To provide the best in-car data and transaction services to make mobility ecological, efficient and convenient.
Role
Who you are
- Previous experience (5+ years) and a successful track record in B2B General Marketing with CRM (ideally HubSpot/Salesforce) and digital channel ownership
- Proactive management of all channels and content with a strong creative/visual ability, existing graphic design or channel management software experience would be an advantage
- Experience working closely with sales teams
- Proactive self-starter, able to overcome obstacles and deliver within agreed time frames
- Strong cross-functional and relationship-building skills, being able to collaborate with multiple stakeholders both internally and externally
- Excellent communicator who can influence key stakeholders and develop compelling collateral that resonates with our customers
- Combines a creative approach with analytical substance
- Bachelor's degree in Marketing/Communications or CIM qualified
- Proficiency in English, either as a native speaker or through equivalent language skills and knowledge of another language such as German, French or Mandarin would be an advantage
What the job involves
- Parkopedia has recently expanded its product portfolio and is looking for an experienced Digital Marketing Executive to help market the business and its products while aligning with our company vision
- You will be part of a global marketing team that is responsible for raising the company’s profile as well as for promoting Parkopedia’s products and services to the automotive and mapping industries, in addition to building our partnerships across the parking, payments and EV charging sectors
- Working closely with the sales team, product owners and the leadership team, the Digital Marketing Executive coordinates Parkopedia’s B2B marketing, digital channels and content
- They are focused on managing and optimising Parkopedia-owned channels, media and content generation, customer communications, online advertising, event management and acting as the internal lead for our CRM platform for sales and marketing needs
- Their remit is global, with a focus on Europe and North America
- Parkopedia maintains a flexible location policy (hybrid) but the role will require a proportion of time to be spent at the London office which can be discussed during the interview process
- Manage Parkopedia-owned channels, including set-up, design, content and SEO, to promote Parkopedia amongst its target audiences. Work with regional Marketing Managers to ensure the local language sites reflect the Parkopedia global brand and new product innovations, as well as regional-specific products
- Act as the internal lead for our CRM platform (HubSpot) - supporting our global sales/BD team through database management and optimisation, combined with targeted email marketing and execution of inbound marketing campaigns, evaluating and maximising results through pipeline analysis
- Devise and execute online marketing campaigns in key markets, to amplify content, drive website traffic and promote customer/prospect engagement. Leverage paid and organic strategies, analysing and optimising campaigns to maximise ROI
- Manage and develop company communications across all our channels, optimising content, visual updates and templates to drive engagement with monthly reporting and analytics
- Ownership and management of the marketing content calendar and associated media/materials
- Evaluate, organise and execute Parkopedia’s global events strategy
Application process
- Apply via Otta
- Video call with internal recruiter (30min)
- Team interview stage 1
- Hiring Manager interview
- HR interview
Salary benchmarks
Our take
Parkopedia was originally founded in 2007 to help drivers find parking quickly and easily and has steadily expanded its scope in the years since. Now, the company is the leading provider of connected car services globally, with clients including Audi, Apple, BMW, Ford, Jaguar Land Rover, and Mercedes-Benz.
The company serves both drivers and automotive organizations, with a range of industry solutions alongside its mobile app, which enables users to find and pay for parking, EV charging, fuelling, and tolls. It also develops detailed parking maps and corresponding algorithms to help drivers and self-driving vehicles navigate to an open parking space indoors - delivering an impressively comprehensive suite of offerings.
Parkopedia has seen significant success since its founding, expanding to operate in 20,000 cities across 90 countries. It continues to form new and impressive partnerships, as well as innovating to stay ahead of the competition. Newer ventures include working with Blink Charging to improve access to its network of EV charging points, as well as collaborating with Hyundai to launch its in-vehicle payments offering, Hyundai Pay.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
May 2018
$1.2m
GRANT
Total funding: $1.2m
Company benefits
- Unlimited annual leave - yup, time off is as important as time in the office, we all need to unwind and recharge our batteries!
- Training allowance
- Annual company retreat in Europe
- Paid time off for volunteering
- Discretionary performance-related bonus of up to 20% of the annual gross base salary
- Private medical insurance from Vitality with the option to add partner and dependants, following successful completion of 3-month probation period
- Electric Vehicle scheme from The Electric Car Scheme, following successful completion of 3-month probation period and management approval
- 8% pension contribution: 2.5% employee and 5.5% Parkopedia - automatic enrolment after 3 months
- Gym membership
- Eye care and flu vouchers
- Cycle to work scheme
Company HQ
City of London, London, UK
Leadership
Eugene Tsyrklevich
(CEO & Founder)Previously worked as Founder & CEO of Security Architects, and was Technical Lead at Morgan Stanley.
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