Senior Product Marketing Manager, Salesforce
Service Cloud Messaging & Positioning
$169.6-233.3k
+ Employee stock purchasing program
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$169.6-233.3k
+ Employee stock purchasing program
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 7+ years in product, industry, or corporate marketing, preferably with SaaS or cloud software experience
- Proven ability to craft compelling positioning, messaging, and thought leadership content, with experience interacting with executives and developing executive-level presentations
- Creative thinker with a track record of leading cross-functional teams and driving projects from ideation to success
- Strong written and verbal communication skills with the ability to build strong cross-team relationships
- Experience collaborating with sales teams to achieve shared revenue goals
- Executive presence with the confidence to present clearly to senior executives
- Skilled creative problem solver who can connect the dots and generate big ideas
- Proficient in Google Slides, Keynote, and PowerPoint with an eye for impactful design and detail
- Open to feedback and adept at managing diverse opinions to elevate projects
- Solid project management skills to lead initiatives from start to finish and rally teams
- Willingness to travel (~10%) to support key in-person events
What the job involves
- At Salesforce, our exceptional Product Marketers craft and share inspiring stories that resonate globally
- We build product messaging and positioning, lead go-to-market (GTM) programs, campaigns, events, and sales enablement efforts
- Our success is measured by the creativity and innovation in our marketing strategies and our ability to capture the hearts and minds of our key buyers
- The Service Cloud Product Marketing team drives growth for Salesforce’s flagship customer service platform — the world’s #1 customer service solution, Service Cloud
- We innovate constantly to keep Service Cloud highly relevant and top-of-mind with customers, prospects, analysts, and internal sales teams
- This high-impact, high-visibility role on the Service Cloud Product Marketing team is your opportunity to stretch your strategic storytelling muscles
- As a Senior Product Marketing Manager, you will develop global messaging and positioning that sets industry standards
- You will bring the Service Cloud story and product innovation to life through keynote presentations, analyst briefings, and executive communications
- You will collaborate closely with senior leaders across functions and work alongside a world-class team of passionate product marketers
- This is a fast-paced role requiring tight collaboration with Product Marketing Managers focused on core Service Cloud products, as well as teams in Customer Insights, Customer Marketing, Creative, Public Relations, Analyst Relations, Events, Campaigns, GTM, and Product Management
- You'll lead the messaging and positioning strategy for the global Service Cloud & Industries product
- Create executive-level keynote presentations for premier events like Dreamforce, engaging in-person, digital, and hybrid audiences
- Develop messaging and positioning frameworks, and sales enablement materials that ensure consistent messaging worldwide and across industries
- Partner with Customer Insights to validate messaging via customer and prospect focus groups
- Collaborate with Analyst Relations to craft presentations demonstrating Service Cloud thought leadership and product innovation
- Coach senior executives and presenters to effectively deliver the Service Cloud brand narrative
- Provide messaging guidance and feedback on campaigns, creative assets, and PR strategies
- Conduct competitive research to maintain differentiated and relevant messaging and positioning
- Develop a deep technical understanding of core Service Cloud capabilities including case management, knowledge, and the service console to shape differentiated messaging that resonates with IT and business buyers
- Partner closely with Product Management and Sales to translate product strategy into compelling narratives that bridge technical detail and customer value, ensuring our positioning scales across stakeholders from admins to CIOs
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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