Product Marketing Manager, OpenGov
$136-150k
Cloud ERP software for the public sector
Job no longer available
Cloud ERP software for the public sector
501-1000 employees
Job no longer available
$136-150k
501-1000 employees
Company mission
To power more effective and accountable government.
Role
Who you are
- Minimum of 8 years of proven marketing experience in SaaS, government, finance, or accounting technology with at least 3 years of product marketing experience
- Bachelor’s degree in Business, Finance, Marketing, or a related field (Master’s degree preferred)
- Strong ability to network across departments, engage with key external stakeholders, and advise on complex business challenges
- Proven ability to analyze market trends, customer pain points, and regulatory landscapes to drive business strategy
- Documented track record of producing high-quality marketing assets at scale
- Experience leading cross-functional GTM launches and ensuring alignment with business objectives
- Ability to hold strategic conversations with executives, discussing pricing, budget implications, and revenue impact
- Self-motivated, solution-oriented, and results-driven, with a proven ability to manage multiple priorities in a fast-paced environment
What the job involves
- As a Product Marketing Manager, you will play a strategic leadership role within a fast-paced, growth-oriented marketing organization
- You will be responsible for developing and executing winning go-to-market (GTM) strategies, equipping frontline teams with high-impact messaging, content, and enablement tools, and partnering with Product Management and Sales to drive long-term growth for our Government App Builder
- Develop advanced, data-driven messaging and positioning to drive market engagement and customer acquisition
- Define market segmentation, size, and key personas; track industry trends and public sector dynamics to inform GTM strategy
- Synthesize key insights from customer, sales, and market conversations to inform GTM strategy and messaging
- Lead the creation of strategic marketing assets including pitch decks, product one-pagers, enablement materials, e-books, and training videos to drive demand and sales effectiveness
- Lead competitive intelligence efforts to inform positioning, pricing, and strategic decision-making
- Lead end-to-end internal and external launch plans for new features, products, and offers, ensuring seamless execution
- Develop strategic pricing models in collaboration with Product, Finance, and Sales, ensuring competitiveness and profitability
- Collaborate with the Demand Generation and Content Teams to drive campaigns to impact pipeline and conversion rates
- Partner with the Product Team to influence the product roadmap based on the customer and market dynamics
- Deliver engaging enablement programs to train GTM teams on the latest features, products, and offerings
- Proven ability to build compelling messaging, enablement, and GTM strategies that drive measurable business results
- Skilled at distilling complex ideas into clear, compelling narratives tailored to technical and non-technical audiences
Our take
As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.
OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.
OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
LATE VC
Oct 2021
$50m
LATE VC
Total funding: $228m
Company benefits
- Work from anywhere
- Unlimited vacation
- Mission-driven colleagues
- World-class healthcare
- Professional development
Company HQ
Trinidad, San Jose, CA
Leadership
Zachary Bookman
(CEO)Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.
Salary benchmarks
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