The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle