Client/Partner Marketing Associate, Canoe
$65-75k
+ Bonus
More information about location
Guiding the investment industry forward with smarter alts management
Be an early applicant
Guiding the investment industry forward with smarter alts management
101-200 employees
Be an early applicant
$65-75k
+ Bonus
More information about location
101-200 employees
Company mission
To unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset services, capital allocators, and wealth managers.,
Role
Who you are
- 2–3+ years in client and/or partner marketing for B2B SaaS or enterprise technology; AI, fintech, or alternative investments experience preferred. Candidates with backgrounds in journalism, content creation, or storytelling (e.g., blogging, podcasting, or editorial work) are especially encouraged to apply
- Builder mentality: highly organized, self-directed, thrives in ambiguity, and comfortable in a fast-paced, evolving environment
- Strong communication skills, with emphasis on the ability to translate complicated technical concepts and implementation details into compelling narratives
- Excellent ability to gain the trust of senior stakeholders and influence with confidence and credibility
- Strong discretion, especially when dealing with sensitive or confidential client and partner information
- Deep understanding of the customer lifecycle and the role of customer marketing across acquisition, expansion, and retention
- Collaborative, customer-centric mindset with a knack for connecting cross-functional and cross-organizational teams
- Attention to detail with a strong bias toward action, ownership, and problem-solving
- Proven ability to lead projects from ambiguous concept through implementation and analysis
- Experience with Google Suite, Salesforce, Hubspot, WordPress, Canva (or similar tools)
- Stays current on customer marketing best practices and evolving product narratives
- Experience owning and delivering success across 20+ enterprise or strategic relationships at any given time
What the job involves
- Canoe is looking for a Client & Partner Marketing Associate to support and expand our client and partner marketing strategy in collaboration with Business Development, Sales, Product, Channel Partnerships, and Relationship Management
- This role centers on storytelling. You must be an effective communicator, verbally and in writing, to help us find the right client voices and narratives, build stakeholder relationships, and create impactful materials
- You’ll turn key clients and partners into growth engines through integration-focused campaigns and peer-led advocacy
- You'll coordinate across a large network of partners and clients, so strong prioritization and project management skills are essential. You’ll communicate clearly with stakeholders at all levels
- Support client marketing content development, from idea generation through delivery across Canoe’s audience segments and buying stages (e.g., announcements, blogs, webinars, article placements, podcasts, and videos)
- Support the development of customer advocacy content (case studies, testimonials, webinars, event activations, speaker engagements)
- Help shape customer marketing narratives, demonstrating our Client-First value by simplifying clients' experiences and crafting stories that deliver value to all stakeholders
- Coordinate with internal teams and clients to schedule interviews, prepare discussion guides, and move stories from initial conversation through final approval
- Support partner marketing efforts for the Canoe Partner Program, including ecosystem storytelling, messaging, and co-branded assets
- Develop partner-ready messaging kits, solution briefs, decks, demo narratives, and customer-facing content
- Build strong working relationships across partner organizations
- Serve as a key marketing point of contact for clients, partners, and internal client-facing teams
- Contribute to the development of client and partner marketing playbooks with clear, structured execution standards
- Support execution and optimization of cohesive client and partner storytelling and support high-touch engagements
- Collaborate with Implementation and Relationship Management teams to prioritize marketing campaigns for the right clients at the right time
- Partner with Events Marketing to power hosted and sponsored events (webinars, roundtables, happy hours) through strong customer storytelling and speaker preparation
- Support Product Marketing and Channel Partnerships as needed with Canoe-partner integration launches, co-marketed events, and client education materials
- Support Growth Marketing, Business Development, and Sales in cross-selling, referral pipeline goals, and ABM campaign development
- Collaborate across the Commercial organization to identify, recruit, and nurture client champions, and guide internal teams on how to leverage the client story library
- Track social proof activity and flag trends, make data-driven adjustments, and use insights to optimize strategies
- Support the tracking and reporting of partner KPIs for each partner, tracking pipeline impact, deal velocity, engagement, and co-marketing performance
- Regularly report outcomes and insights to Commercial leadership, client stakeholders, and partners
Our take
The internet presents itself as a seemingly infinite source of crucial information, particularly when it comes to financial information to inform smart investment. However, the sheer amount of data available makes it incredibly difficult to mine, aggregate and analyze in a way that is fast and efficient enough to be useful.
Canoe leverages AI technology to automate the analysis of investment data, including document collection, data extraction, categorization and validation. The technology is provided in the form of cloud-based tools, API packages and integrated portals, ultimately aiming to present a unified system in which investors can tackle the inefficiencies of manual investment data analysis.
It's undeniable that other automated data analysis services are available, but the unified nature of Canoe makes it stand out as a solution with a lot of potential. Off of 2024's Series C funding, the company is further optimizing and developing its product offerings and has recently launched an AI tech incubator, signalling clear ambition to lead as the next wave of data-driven innovation starts to take shape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$36m
SERIES C
Feb 2023
$25m
SERIES B
Total funding: $61m
Company benefits
- Flexible PTO: Recharge with flexible PTO and paid holidays!
- In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we're able.
- Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
- Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
- Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
- Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
- Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.
- Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we've got you covered
Company HQ
Canal Street, New York, NY
Leadership
Jason Eiswerth
(CEO)Extensive experience in financial services and business development. Held various Board positions and served as Managing Director at firms such as Nima Capital.
Salary benchmarks
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