Senior Product Marketing Manager, Cloudtalk

• You understand the B2B SaaS market dynamics, the competition, and customer needs
• You have experience working with similar buyer and user personas (sales and customer support teams)
• You have experience developing customer and user personas (ICP)
• You have experience in developing competitive collateral (e.g. playbooks, content, decks, demos, webinars, videos, battle cards, ROI tools, etc.) and collaborating with GTM teams (Marketing & Sales) on competitive response situations
• You have hands-on experience installing, configuring, evaluating, and analyzing competitive and complementary technologies to compare and differentiate them
• You are able to move iteratively with speed and urgency
• You have written and verbal communication fit to engage with potential customers and internal stakeholders
• You are fluent in English, German or Spanish will be a plus

Desirable

• As a Senior Product Marketing Manager, you understand our customers, our community, and the challenges they face. You write about their story and help them understand how CloudTalk can help them become the heroes they really are
• As a Senior Product Marketing Manager, you will work closely with a wide range of cross-functional teams (Product, Marketing, Sales) to turn competitive insights into actionable advantages for CloudTalk’s go-to-market motion. To achieve this ambition, you will organize and distill competitive intelligence, educate our teams, and create specific competitive playbooks and content that increase our share of the market
• Work cross-functionally with CloudTalk’s stakeholders including directors, C-level, and the CEO
• Engage in diverse and high-impact projects from developing playbooks to influencing the product roadmap
• Directly influence how CloudTalk's innovative SaaS solution helps businesses around the world and help shape CloudTalk’s narrative and impact on the market
• Have a front-row seat through CloudTalk’s journey to $100m ARR!
• Research and define our buyer and user personas (ICP), including their specific needs, pain points, and goals
• Research, document, and operationalize particular customer use cases and problems that CloudTalk solves
• Identify and define the key value drivers that differentiate CloudTalk in the market
• Develop, organize, and maintain a competitive information repository, both internal and external facing (website pages, presentations, demos, and other assets)
• Collaborate with Sales Enablement to enable the sales teams to confidently and proactively pitch CloudTalk in competitive situations
• Develop competitive playbooks (discovery, positioning, messaging, objection handling, scripts, battle-cards, ROI tools, etc.) for specific markets or competitors to drive GTM campaigns
• Translate competitive developments into meaningful ‘so-what’ and ‘why’ insights for CloudTalk’s GTM strategy
• Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap
• Leverage technical insight about CloudTalk products and competitor products to influence the overall product strategy and roadmap

• Call with our Talent Acquisition team
• Intro call with David, our CMO
• Assignment
• Follow-up call with David and another Sr leader
• Values-fit call