Senior Product Marketing Specialist, Wolters Kluwer
Legal
2 days a week in office (Riverwoods, IL)
Information services and software solutions
Open for applications
Information services and software solutions
1001+ employees
Open for applications
2 days a week in office (Riverwoods, IL)
1001+ employees
Company mission
To empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.
Role
Who you are
- Bachelor's degree in marketing, communications, or related field or equivalent experience
- Minimum 3-4 years of product marketing experience
- Clear and effective copywriting techniques
- Experience with content marketing (Case Studies, Whitepapers, Webinars)
- Salesforce or CRM working knowledge
- Competent working across multiple channels and managing multiple projects with varying degrees of priorities and people who don’t report directly to you
- Competent in Outlook, Microsoft Office Suite
- Experience working with a project management software is preferred. (Ex. Workzone, Asana, Monday.com, Microsoft Forms)
- Pragmatic Marketing Certification is preferred
- Proven ability to govern process
- Proven ability to work well in a matrixed organization and effectively influence and manage cross-functional people who don’t report directly to you
- Excellent verbal and written communication skills
- Background in design and copywriting is a plus
- Strong attention to detail and highly organized
What the job involves
- As the Senior Product Marketing Specialist, you will serve an integral function on the team, ensuring the relevant product information is distilled and paired with the right marketing segment manager at the right time
- In this position, you will facilitate the collaboration between the marketing department and product management including maintenance of the annual product marketing calendar, designing product value propositions, distilling competitive intel, and developing product marketing assets for the go to market team to empower sales to better serve our customers
- You will serve as the strategic point of contact for Product Managers within the Marketing team to ensure alignment between the product roadmap and the GTM Marketing strategy plans
- This position reports to the Associate Director, Marketing
- Be the strategic point of contact for Product Managers within the Marketing team
- Collaborate with product team members to understand the product vision and strategy
- Manage and govern the product marketing calendar to ensure it’s up to date, accurately reflects the latest product roadmaps, and is completely filled out with the strategic info needed for Marketing to begin planning
- Distill the information provided within the product marketing calendar for the Segment Marketing Managers so they understand what’s new/changing, the value and benefits to our customers, timing, use cases, targets, etc. in order to craft strategic GTM plans
- Partner with product managers to identify and develop distinctive value propositions, Features & Benefits (FABS) charts, personas, use cases, battlecards and other collateral tailored to each product to support Sales and Marketing GTM efforts and enhance campaign effectiveness
- Learn and gain a deep understanding of our key segments, personas, industries, and products to provide strategic input and guidance to both product and marketing stakeholders
- Facilitate the drafting and updating of sell sheets and queries from Segment Marketing Managers related to product, including assistance with content marketing assets
- Work with the AD of Marketing to set priorities, identify potential hurdles, share progress, and accomplish mutually agreed-upon goals
- Interest and willingness to provide suggestions that improve processes and outcomes
- Seek stakeholder feedback to uncover new needs, gain deeper insights, and be able to recommend solutions and/or changes
- Coordinate and work with cross-functional teams on major product launches
- Proactively research the target market and buyer persona, and digest the available Market Research, competitive intel, and NPS survey results to strengthen your product knowledge and strategic perspective
- Be the expert and go-to person for your initiatives
- Performs other duties as assigned by supervisor
- Travel requirements: 2-3 offsites per year
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
The company is currently focused on its 2022-2024 strategy, which is a three-year value elevation strategy aimed at accelerating expert solutions, expanding its reach, and evolving its core capabilities. After delivering on its 2019-2021 strategy (resulting in €4.8 billion in revenues in 2021 alone) Wolters Kluwer is well set to remain on its long-standing path of growth and success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Hybrid/Flexible Work Environment
Company values
- Focus on Customer Success - Customers are at the center of everything we do
- Make it Better - We're Committed to Continuous Improvement
- Aim High and Deliver - We're responsible for delivering the right results
- Work as a Team - We're stronger together
Company HQ
Alphen aan den Rijn, Netherlands
Articles
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
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