Publisher Development Manager, LoopMe
+ Bonus
2-3 days a week in office
Outcomes-based digital advertising platform
Be an early applicant
Outcomes-based digital advertising platform
201-500 employees
Be an early applicant
+ Bonus
2-3 days a week in office
201-500 employees
Company mission
LoopMe's mission is to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Role
Who you are
- Experience with monetisation, client management, business development and strategy within the AdTech space
- Strong relationship management skills
- Self-motivation with a deep interest and proven success in hunting for developing and closing new business
- Skill in crafting sales pitches and presenting tailor-made strategies to potential clients
- Self-starter and comfortable working in a rapidly changing environment and driving actionable next steps
- Knowledge of SalesForce
What the job involves
- We're looking for a Publisher Development Manager to join our growing global Marketplace team
- Working on our Supply-side, you will be responsible for initiating, negotiating and closing Web and non-gaming Publishers, and monetisation agreements with leading publishing companies globally
- Identifying new prospects and developing new publisher relationships within the web industry across the Web and non-gaming publishers
- Initiating new conversations with publishers seeking monetisation and negotiations on deals and contracts
- Understanding publishers' business models and technical features to pitch strategies for increasing incremental value
- Working closely with Sales Demand, Marketing and Legal teams to ensure we're addressing publisher needs
- Closely monitor industry and market innovations to proactively develop new opportunities
- Tracking and analysing metrics and proactively taking steps to improve monetisation efforts through collaboration
- Working with Account Managers to grow existing partnerships by identifying new opportunities through data-driven strategic strategies
Salary benchmarks
Our take
According to LoopMe, traditional digital KPIs, such as views and clicks, are the metrics that are usually used to measure the success of a marketing campaign, but are often the least relevant. LoopMe aims to solve this problem by helping brands and agencies obtain better advertising results by using AI to optimise campaign delivery.
LoopMe differentiates itself through the innovation of its product, PurchaseLoop. The tool uses purchase data, location and surveys in order to precisely target prospects, delivering twice the results that can be obtained using traditional optimisation. This has led to LoopMe's product being adopted by major brands such as Pepsi, Microsoft and Sony Pictures.
In 2022 LoopMe was acquired by Mayfair Equity Partners. This injection of capital will support LoopMe's ongoing expansion in the United States market. Despite the difficulties facing the global economy and the tech sector specifically towards the end of 2022, LoopMe has continued to grow steadily and has announced a global hiring round to support its onging expansion and product development.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2018
$17m
SERIES C
Mar 2017
$10m
SERIES B
Total funding: $37.5m
Company benefits
- Paid Annual Leave and Bank Holidays
- Competitive holiday allowance
- Competitive stock options
- Flexible working hours
- Pension contribution
- Paid Parental Leave - 20 weeks maternity & 4 weeks paternity leave
- Season Ticket Loan
- Travel benefits
- Cycle to work scheme
- Gym Discount & Free Yoga
- Breakfast & great selection of refreshments
- Great company equipment MacBooks for employees
- MacBooks for employees
- Career and performance management
- Social events and culture club
Company values
- We do the right thing - For our clients, company and colleagues. We are respectful, we take responsibility and we work hard
- We innovate - We find the solution when there are challenges, we lead the industry, we meet our clients’ needs
- We love what we do - We are positive, enthusiastic, energetic and take pride in our work
Company HQ
Farringdon, London, UK
Articles
Leadership
Marco Van de Bergh
(CTO)Previously worked for 3 years at Velti, first as Senior Product Manager - Mobile Marketing Products for 2 years and then as Director of Agency Platform Products for 1 year
Stephen Upstone
(CEO)Previously Corporate Finance Director & Board Director at FirstCapital for 3 years and Managing Director - Europe at Ad Infuse for 5 years
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