Director of Product Marketing, CaptivateIQ
$210-290k
OTE
Commission management platform
Be an early applicant
Commission management platform
201-500 employees
Be an early applicant
$210-290k
OTE
201-500 employees
Company mission
To bring joy and transparency to sales performance management.
Role
Who you are
- 12+ years of experience in product marketing or related roles, including 3+ years building, leading, and mentoring teams
- Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions
- Experience leading analyst relations efforts and managing external market perception
- B2B SaaS experience selling into enterprise; familiarity with RevOps or finance personas is a strong plus
- A true player-coach who can set strategy, coach leaders, and still dive into execution when needed
- Strong storyteller with the ability to translate complex products into compelling narratives
- Comfortable using data to define success, measure impact, and guide decisions
- Excellent communicator and presenter who can serve as an internal and external evangelist for CaptivateIQ
What the job involves
- Lead, develop, and mentor a high-performing team spanning product marketing, sales enablement, and customer advocacy
- Own and evolve CaptivateIQ’s positioning, messaging, and narrative as we launch new products and expand into broader categories
- Scale product launch processes that drive awareness, adoption, and differentiation, and measure success through launch readiness, product adoption, and revenue impact
- Build a durable market, voice of customer and competitive intelligence research engine that informs positioning, sales strategy, and product roadmap decisions
- Own enablement across GTM teams, ensuring teams are equipped to win new logos, drive expansion, and support renewals
- Transform customers into fans by building and scaling advocacy and reference programs that increase brand affinity, influence deals, and drive product adoption
- Build CaptivateIQ’s external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership
- Partner cross-functionally with Product, Sales, Customer Success, RevOps, and Marketing to ensure tight GTM alignment and execution
- Support executive-level storytelling for customers, analysts, and key external audiences
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows. Businesses spent an exorbitant amount each year managing commission processes, so the company's no-code SaaS is a welcome overhaul for the sector.
CaptivateIQ's platform improves both the efficiency and accuracy of existing legacy processes, serving any type of organization that utilizes a performance-based compensation plan. The founding team has real experience with the cumbersome process of managing commission payments, which is why they chose to target this particular problem.
CaptivateIQ has been smart in building a more generic product, allowing it to attract big-name clients from different sectors. This broad customer acquisition, atop regular funding injections, has helped CaptivateIQ reach Unicorn status. The company continues to add to its offering, for example with the launch of its AI-powered payee experience in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents
- Unlimited vacation days and quarterly mental health days so you can recharge
- $1,000 to explore your dream destination on your work anniversary
- $500 annual professional development stipend to continue growing and learning
- $500 home office stipend to decorate your home office
- $1,000 caretaker stipend to make sure our parent colleagues are being supported
- Virtual team lunches to keep you connected
- 401k plan to participate in and save towards the future
- Newest hardware and tools for the job
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO & Co-founder)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO & Co-founder)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(Principal Engineer & Co-founder)Was CTO of the company for 6 years. Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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