Senior Marketing Manager, Re:Build Manufacturing
Drones
More information about location
Office located in Framingham, MA
Next-generation industrial company
Job no longer available
Next-generation industrial company
1001+ employees
Job no longer available
More information about location
Office located in Framingham, MA
1001+ employees
Company mission
To combine cutting-edge enabling technologies, operational superiority and strategic M&A to build America’s next-generation industrial company
Role
Who you are
- The position requires a highly motivated, “roll-up your sleeves” professional fluent in business-to-business marketing of highly technical products and services
- This is a very hands-on role requiring the implementation of the Re:Build marketing and business development process and supporting each company within the organization in meeting annual growth initiatives. It is a high-visibility role that impacts the entire organization
- Outstanding attention to detail and strong coordination abilities
- Self-motivated with the ability to work independently
- Able to balance multiple tasks in a fast-paced and demanding setting
- Excellent written and verbal communication skills
- Curious, fast-learning, and resourceful
- Applied understanding of basic marketing principles
- Creative problem-solving skills
- Ability to work well with a remote team
- Ability to prioritize tasks and meet deadlines in a fast-paced environment
- Comfortable with using metrics to aim for continuous improvement and demonstrating value on marketing initiatives
- Bachelor’s degree in engineering, marketing, or a related field or equivalent experience
- Minimum of 8 years of professional experience in a marketing position in an engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
- Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
- Strong track record of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
- Proven experience developing and executing integrated campaigns across multiple channels, including email, webinars, paid media, events, and social media
- Proficient with Microsoft Office 365 Suite
- Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
- Familiarity or experience with HubSpot
What the job involves
- This is an exciting opportunity for an impactful role where you will enjoy considerable autonomy and variety
- The Senior Marketing Manager is integral to the team, driving go-to-market initiatives for Re:Build’s cross-industry capabilities in industrial systems, automation, machine design/build, and drone technology
- You will work closely with the business development, sales, marketing team, and technical domain experts to develop and support the entire client acquisition process and nurture ongoing relationships with existing clients and trade organizations
- Own the generation and flow of high-quality MQL’s into the sales funnel for the assigned products and businesses
- Lead the strategy for impactful drone initiatives related to the brand and product
- Develop, drive, and execute on targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team
- Develop, drive, and implement the marketing strategy for the brand and products coming from the company’s drone business; including capabilities in our complementary technologies and businesses
- Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity
- Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader
- Create strategy, calendar, and deliverables to support product launches, product reveals, demonstrations, and breakthrough events
- Create and manage an e-commerce environment
- Develop, drive, author, and compile technical content, including: Case studies, Speaking engagements, Webinars, Print and digital sales/marketing
- Support overall company marketing goals and go-to-market strategy
- Support and influence the events calendar by targeting relevant showcases and demonstrations for our product innovation and engineering services businesses
- Identify, develop, and implement strategy for non-traditional market segments
- Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy
Our take
Re:Build Manufacturing is a family of industrial businesses that leverage cutting-edge technologies to advance the manufacturing sector. With expertise across operations management, product manufacturing and product lifecycle management, the company hopes to rekindle American industry.
Re:Build works alongside its partners from concept to realization, developing modern and flexible manufacturing solutions tailored to them. These solutions can combine automation tools, system or component production, or support the creation of entirely new products.
With the US industrial base ripe for innovation, Re:Build Manufacturing is poised to play a valuable part in transforming the sector. The company has raised a substantial amount of funding to support its vision, which it is investing in expanding operations and its business reach.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Aug 2024
$120m
LATE VC
May 2024
$1.9m
GRANT
Total funding: $232.9m
Company benefits
- Medical
- Dental
- Vision
- FSA/HSA
- PTO/Paid Vacation
- 401(k)
- Long Term Incentive Program
- Employee Assistance Program
- Group Term Life/AD&D
- STD/LTD
- Voluntary Critical Illness
- Worker's Compensation
- Accident Coverage/Travel Assistance
- Voluntary Supplemental Life
- Parental Leave Program
- Wellness Program
- Tuition Reimbursement
- Company Sponsored Events
- Re:Build University
Company HQ
Framingham, MA
Leadership
Miles Arnone
(CEO)Former Managing Partner at Cannon Capital. Spent 13 years at American Capital, ultimately as Managing Director of Operations.
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