Senior Manager of Creative Strategy, Business Insider
$100-115k
+ Additional bonus
2+ days a week in office
Online news platform
Job no longer available
Online news platform
1001+ employees
Job no longer available
$100-115k
+ Additional bonus
2+ days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- The ideal candidate is a creative thinker with strategic rigor, an understanding of how ad products and storytelling formats come to life, and a knack for translating complexity into clarity
- 5+ years of experience in marketing, advertising, or brand strategy — ideally within a publisher or high-growth media environment
- Exceptional storytelling ability — translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences
- Strong writing and presentation skills, with a track record of producing high-quality creative materials
- A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results
- Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation
- Proficiency in visual storytelling tools (slide design, mockups, data visualization)
- A collaborative, proactive approach — able to manage multiple projects and stakeholders in a fast-moving environment
- High attention to detail, organization, and a solutions-oriented mindset
- Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider
What the job involves
- Business Insider is seeking a Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience
- You’ll lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward
- The Senior Manager reports to the Associate Director of Creative Strategy and sits within the Global Marketing and Studios department. This position is based in our New York City HQ, with an in-office presence of at least two days per week
- Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals
- Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results
- Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance
- Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities
- Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas
- Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders
- Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations
- Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth
- Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams
Our take
Business Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Business Insider was founded by well-known trader and entrepreneur Henry Blodget and sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
It's also setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Business Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Premium medical, dental, and vision coverage with several plan options, including one fully funded plan. Pet insurance, too!
- Retirement savings plan with a company match.
- Equal parental leave for all parents, plus family planning and maternity support through Maven.
- Flexible vacation policy and 10 company holidays.
- Mental health benefits including membership to the Calm app.
- Offices stocked with snacks and drinks.
- Monthly lunches, breakfasts, and other in-person events at all of our offices.
- An employee referral bonus program.
- Our Editorial Fellowship Program gives early-career journalists an opportunity to make a big impact in a digital newsroom.
- Lunch and learns, panels where we learn from our colleagues, and outside speakers to help empower our employees to expand their skills and advance their careers.
- Eight dynamic Employee Resource Group (ERG) programs that help shape company events, influence policies, and ensure every employee's voice is heard.
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Co-Founder & CEO)Alongside Business Insider, Henry is the Founder, CEO and EIC at REGENERATOR and the co-founder and Chair at Spooler Media.
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