Director of Social Media & Influencer, Later
$165-180k
+ Bonus
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$165-180k
+ Bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- This role requires a strategic thinker with proven experience in building high-performing social media teams and demonstrating measurable business impact
- 10+ years of experience in social media marketing with at least 5 years in leadership roles
- Proven track record of building and leading high-performing social media teams
- Experience developing social media strategies for B2B SaaS companies, preferably in marketing technology
- Demonstrated ability to tie social media efforts to measurable business outcomes
- Strong understanding of social media analytics, attribution, and ROI measurement
- Experience managing significant social media budgets and agency relationships
- Excellent presentation and communication skills, with the ability to influence senior leadership
- Deep understanding of major social platforms, their algorithms, and best practices
- Experience with enterprise social media management, analytics, and listening tools
- Background in marketing to enterprise B2C brands and agencies is highly preferred
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- Reporting to the VP of Corporate Marketing, the Social Media & Influencer Director will lead Later's social media strategy and team, driving innovation and business results across platforms
- You will oversee all aspects of Later's social presence, from high-level strategy to team development, ensuring our social channels effectively showcase our brand, products, and thought leadership to enterprise B2C brands and agencies
- Develop and execute a comprehensive, multi-platform social media strategy aligned with Later's business objectives and target audiences
- Define KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and revenue growth
- Spearhead innovative social media initiatives that position Later as the leader in social media management and influencer marketing
- Identify emerging platforms, technologies, and trends to keep Later at the forefront of social media innovation
- Develop and own the long-term roadmap for social media growth and impact
- Lead, mentor, and grow a high-performing social media team, including hiring, training, and performance management
- Foster a culture of creativity, data-driven decision making, and continuous improvement
- Conduct regular performance reviews and create growth opportunities for team members
- Establish clear roles, responsibilities, and workflows to maximize team efficiency and output quality
- Identify skill gaps and provide professional development opportunities for team growth
- Serve as the social media authority across the organization, advising leadership on platform changes, industry shifts, and strategic opportunities
- Collaborate with Product Marketing, Content Marketing, Demand Generation, and Creative teams to develop integrated campaigns that achieve business goals
- Partner with Sales and Customer Success teams to leverage social content in the buyer journey
- Work with Product teams to showcase Later's features and gather customer feedback
- Present social performance, insights, and recommendations to C-level executives and board members
- Develop and manage annual social media budget, ensuring efficient allocation of resources
- Evaluate and select tools, technologies, and platforms to support social media operations
- Manage relationships with external vendors, agencies, and influencer partners
- Implement processes to maximize team productivity and content quality
- Establish comprehensive analytics frameworks to measure social media performance against business goals
- Develop executive-level reporting that demonstrates the impact of social media on pipeline and revenue
- Lead data-driven optimization efforts to continuously improve content performance and ROI
- Analyze competitor strategies and industry benchmarks to identify opportunities and threats
- Ensure Later's brand voice, visual identity, and messaging are consistently represented across all social platforms
- Lead the evolution of Later's social presence as platforms and audience preferences change
- Identify opportunities to showcase Later's thought leadership in the creator economy
- Develop innovative content formats and campaigns that differentiate Later from competitors
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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