Partner Marketing Manager, Dealfront
Go-to-market platform
Open for applications
Go-to-market platform
101-200 employees
Open for applications
101-200 employees
Company mission
To grow businesses' revenue to its fullest with GDPR-compliant B2B data.
Role
Who you are
- 3-5 years of experience in B2B partner or ecosystem marketing, ideally in SaaS or GTM technology
- Strong understanding of how sales, marketing, and RevOps teams buy and use software
- Proven ability to drive demand and pipeline through partner-led initiatives
- Comfortable working cross-functionally with Partnerships, Sales, and Marketing
- Hands-on, execution-focused mindset with clear ownership
- Be physically located within Europe
What the job involves
- Dealfront is building a strong partner ecosystem across B2B GTM tech and agencies serving b2b marketing teams. We’re looking for a Partner Marketing Manager to establish and scale our partner marketing motion, driving new partner acquisition, growth of existing partners, and collective co-marketing activities
- Reporting directly to the CMO, this role is designed for a strategic yet hands-on marketer: someone with proven partner marketing expertise in B2B, including exceptional communication skills and executional discipline
- Success is measured by growth partner-driven pipeline creation and overall growth of our partner ecosystem
- Define and execute the partner marketing strategy across Dealfront’s ecosystem (strategic tech partners, agencies, affiliates)
- Lead co-marketing initiatives with key partners, including collaboration announcements and joint go-to-market campaigns
- Translate Dealfront’s global demand marketing programs into partner-ready campaigns and assets
- Create partner-specific content to enable partners selling Dealfront to B2B sales, marketing, and RevOps teams
- Drive demand generation initiatives focused on recruiting new, high-quality partners
- Own and scale the affiliate partner program
- Collaborate with strategic partners on co-hosted events, webinars, and curated experiences
- Lead event strategy supporting both new partner acquisition and co-selling with existing partners
Our take
Oftentimes, sales and marketing teams operate separately instead of in tandem. For instance, the marketing department might deploy digital marketing strategies to drive traffic to the company's website, using marketing funnels to convert them into leads, while the sales department cold-contacts people - an expensive and ineffective process that Dealfront aims to update.
The company, formed from the 2022 merger of Echobot and Leadfeeder, provides a go-to-market platform that bridges the gap between marketing analytics and sales. With Dealfront, businesses can focus their efforts on the highest-value customers (companies actively searching or in need of their solutions), reducing time lost pursuing leads that do not convert to sales.
Post-merger, the company has raised substantial funding that will be invested in international expansion and hiring new talent, with the rebranded Dealfront name already serving upwards of 8000 clients. Operating in a strong market that is expected to surpass $9.5bn by 2028, Dealfront is well-positioned to meet, and possibly exceed, its growth plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
88% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$3.8m
SERIES A
Jun 2017
$0.9m
SEED
Total funding: $5.3m
Company benefits
- The opportunity to work remotely, with a flexible work schedule
- Mental Health support with Auntie
- Annual company retreats in sunny locations and team off-sites
Company HQ
Oststadt, Karlsruhe, Germany
Leadership
Bastian Karweg
(Founder & Board Member)Founded Echobot in 2011 as CEO. Has also founded several other companies, serving in many of them as CEO.
Herkko Kiljunen
(CTO)Co-founded Leadfeeder in 2012 as CTO. Has a background in Software Design.
Pekka Koskinen
(Chief Growth Officer)Co-founded Leadfeeder in 2012, where they served as CEO. Also co-founded Fraktio and Cluby, among others.
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