Director of Performance Marketing, Loopio
CA$130-180k
Offers Equity & Bonus
RFP software provider
Open for applications
RFP software provider
201-500 employees
Open for applications
CA$130-180k
Offers Equity & Bonus
201-500 employees
Company mission
To empower clients to shine in every response.
Role
Who you are
- You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization
- 10+ years in demand generation/acquisition marketing, with 5+ years in a B2B leadership role responsible for pipeline and revenue
- Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment
- Expertise in digital channels (paid media, SEO, email, etc.), marketing automation (HubSpot), and CRM platforms (Salesforce/HubSpot CRM)
- Deep analytical skills covering attribution, ROI, forecasting, performance optimization, and high fluency in metrics and funnels
- Strong knowledge of ABM, lead scoring, segmentation, and buyer-journey optimization
- Excellent cross-functional leadership, stakeholder management (especially with Sales/RevOps), and communication skills
- Enjoys leading from the front and raising the standard for execution in a scale-up environment
- Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself
- If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table
What the job involves
- Loopio is looking for a data-driven go-to-market leader to join the Marketing organization as Director, Performance Marketing. You’ll develop innovative programs and data-driven campaigns collaborating with brand, product marketing, content, digital, alliances, and RevOps
- You'll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and revenue operations. Reporting to the Sr. Director, Growth, you'll work closely with cross-functional partners
- Your primary focus will be to build and execute campaigns that fuel our pipeline and accelerate our mission of helping companies shine in every response
- Develop and own the demand-generation strategy, setting vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partners, etc.)
- Lead the execution of integrated campaigns to attract, nurture, and convert prospects (awareness to MQL to SQL), collaborating closely with Content, Product Marketing, and Sales Development
- Partner with Sales Leadership and Revenue Operations for alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes
- Oversee marketing automation, CRM integration, attribution modelling, and analytics to measure performance, pipeline contribution, CPL/CPA, and optimize ROI continuously
- Manage budget, forecasting, and resource allocation for demand generation, optimizing spend across channels and geographies, and reporting results to senior leadership
- Lead, mentor, and build a high-performance demand generation/growth team, setting clear KPIs, driving process improvement, and fostering a culture of testing and learning
- Directly own the holistic growth engine, encompassing performance marketing (paid acquisition), and lifecycle marketing, setting the integrated growth standard
- Stay current on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to ensure differentiation and innovation in growth and acquisition strategies
Our take
Loopio provides RFP response software to companies in a variety of industries including healthcare, financial services and telecommunications. Its platform streamlines responses to proposal requests, requests for information and due diligence questionnaires, helping firms to improve sales efficiency and unlock growth opportunities.
The company boasts an impressive client list including DocuSign, PayPal and American Express. Loopio expects its client base to continue growing, bolstered by a 2023 independent study that shows that clients of the company can experience a three-year return on investment alongside almost $6 million in business benefits.
Loopio has used funding to accelerate product development and customer acquisition, as well as expand its team. It has also partnered with Door, a digital due diligence platform for asset management and research teams. This partnership exemplifies a mature caution in Loopio's expansion aims, helping them to keep in control of their growing business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$200m
GROWTH EQUITY VC
Feb 2018
$8.7m
SERIES A
Total funding: $208.7m
Company benefits
- Robust Health Benefits
- Extended Parental Leave
- Employee Stock Options
- Professional Mastery Budget
- Remote Work Subsidies
- Annual Company Retreat
- Generous Paid Time Off Program
- Team Socials
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Zak Hemraj
(Co-Founder & CEO)Prior to co-founding Loopio, Zak spent 8 years at Achievers, joining as a Software Developer before moving into the role of Sales Engineer an then Manager and Team Lead of Software Development.
Matt York
(Co-Founder & CTO)Matt previously worked as a VP of Engineering at Top Hat and as a Software Developer & Manager at Achievers.
Salary benchmarks
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