Field Marketing Manager, Percona
+ Equity
Up to 30% travel
Scaling, security, and management for OS databases
Be an early applicant
Scaling, security, and management for OS databases
201-500 employees
Be an early applicant
+ Equity
Up to 30% travel
201-500 employees
Company mission
To help users get the most out of open-source technology, without inflated fees or lock-ins.
Role
Who you are
- 5+ years of experience in field marketing or event marketing, preferably within the tech or open-source industry
- Proven track record of planning and executing high-impact events for senior IT decision makers
- Experience working in a regional marketing role, with a focus on the EMEA.
- Strong project management skills with the ability to manage multiple events simultaneously
- Excellent communication and interpersonal skills, with the ability to work closely with sales, partners, and customers
- Creative thinker with a knack for developing engaging event formats that drive results
- Analytical mindset with experience measuring and reporting on the success of field marketing programs with a data driven mindset
- Familiarity with ABM strategies and how they integrate into field marketing efforts.
- Experience with marketing and sales platforms such as HubSpot, On24, Zoom, Foleon, 6Sense and Salesforce
- Ability to travel as needed to support in-person events (up to 30% travel)
- Self-starter with the ability to work independently in a remote environment
What the job involves
- We are seeking a talented Field Marketing Manager for the EMEA region to drive demand generation and build strong customer relationships through Percona-led events, campaigns and programs
- The Field Marketing Manager will be responsible for planning, executing, and managing small-scale, high-impact marketing events across the EMEA region
- This role will focus on Percona-led events such as roundtables, private dining experiences, hospitality events, lunch-and-learns, and webinars
- The Field Marketing Manager will work closely with the sales, demand generation, and customer success teams to generate pipeline, accelerate deal closure, and increase brand awareness
- You will be responsible for executing targeted marketing activities that resonate with our Ideal Customer Profile (ICP) and driving meaningful engagement with prospects and customers
- Plan, coordinate, and execute small-scale, high-touch marketing events such as roundtables, private dining, hospitality events, lunch-and-learn sessions, and webinars
- Own end-to-end event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue
- Work closely with the sales team to align event strategy with pipeline goals and ensure appropriate attendance from target accounts
- Collaborate with product and marketing teams to craft relevant content and agendas that resonate with target audiences
- Develop and execute regional field marketing strategies and campaigns to support lead generation and accelerate pipeline growth and carry MQL and SQL targets for the region
- Use account-based marketing (ABM) principles to target key decision-makers and high-value accounts in Percona’s target verticals, utilizing our intent platform, 6Sense
- Ensure all events and regional campaigns are tightly aligned with business objectives and contribute to marketing and sales goals
- Develop creative strategies to engage prospects, customers, and partners at in-person and virtual events
- Build strong relationships with sales teams to ensure proper follow-up, and collaborate on post-event activities, such as lead nurturing and sales acceleration
- Measure event success by tracking engagement, lead conversion, pipeline growth, and ROI for each initiative
- Work cross-functionally with the sales, demand generation, content, PR and solutions marketing teams to align field marketing efforts with broader campaigns
- Partner with external vendors and venues to execute high-quality, seamless events
- Provide regular reports and insights on event performance, including attendee feedback and overall program effectiveness.
- Support Percona’s thought leadership efforts by organizing and promoting webinars utilizing our On24 webinar platform, workshops, and intimate networking events
- Ensure events support the brand narrative and effectively communicate Percona’s value proposition for open-source database solutions
Our take
Open-source technology brings a range of benefits, from agility to cost-effectiveness, making it a prime target for businesses adding to their tech roster. However, they may find themselves forced into software, contracts or processes they neither need nor want, in order to gain access to those that they do. Percona provides unbiased, open-source database expertise, giving anyone, anywhere access to the tools necessary to turn their ideas into a viable business.
Percona was founded in 2006 to support consumers and users in the open-source community. It is now a leader in providing enterprise-class support, services and software for open-source databases, both in on-premises and cloud environments. The company accommodates growth and development by deploying agile solutions to keep its clients moving at the pace of their customers’ needs. Clients pay for the advice and expertise provided, rather than for the company to unlock critical software features.
Percona employs a global network of experts and boasts an impressive customer list with high renewal rates. The company continues to update and add to its product offerings and is committed to keeping its software free to download.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (1 round)
Jan 2008
$1m
GRANT
Total funding: $1m
Company HQ
Bull Durham, Durham, NC
Leadership
Ann Schlemmer
(CEO)Joined Percona in 2013 and held various roles before becoming CEO in 2022. Prior to Percona, they were part of the MySQL Professional Services team at Sun Microsystems and Oracle.
Bennie Grant
(COO)They have over 15 years of Professional Services, Support and Operational Delivery experience. Prior to joining Percona, they opened US operations for Mettoni (acquired by Enghouse Interactive), where they held Senior Services and Operational Leadership positions.
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