Senior Creative Strategist, Step
Performance Marketing
Mobile banking that helps build credit
Be an early applicant
Mobile banking that helps build credit
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create a bank that gives users the tools to become smarter with their money and reward them along their financial journey.
Role
Who you are
- The ideal candidate is a hands-on creative doer who can move fluidly from ideation to execution, working cross-functionally and independently to build campaigns that drive real conversion
- 5+ years of experience in performance creative, digital advertising, or a comparable creative role. Ideally, at a consumer app, fintech, or growth-stage startup
- Proven track record producing video, static, and motion ad creative that drives measurable results across paid social, programmatic, and other acquisition channels
- A strategic and experimental mindset with an ability to leverage data and insights to brainstorm ideas, make decisions, and drive growth
- A portfolio showcasing your work, process, and proficiency in delivering compelling creative ads and/or products
- Proficiency with Adobe Creative Suite, Figma, and other relevant design and video editing tools; familiarity with HTML5 or motion/animation tools is a plus
- Experience sourcing and collaborating with UGC creators and influencers, from identifying and briefing talent to managing through delivery and editing final assets
- Thrives in a fast-paced environment, able to work autonomously, and hungry to solve difficult problems
- Team-oriented mindset and the ability to work with a wide range of individuals
What the job involves
- As a key member of the Performance Marketing team, this role owns the creative output that fuels Step's paid media channels, from first concept to final asset
- You'll develop briefs and scripts, manage UGC and creator partnerships, produce video and static creative, and shape the creative strategy behind our acquisition campaigns
- Lead the strategy, development, and creation of best-in-class ad creative and campaign assets across video, animation, static, and HTML5 for social, programmatic, CTV, affiliate, and more. The ability to edit video is a must
- Translate product capabilities into clear, differentiated value propositions and deliver content briefs and scripts for ad campaigns
- Own UGC video production end-to-end. Sourcing and managing influencers and creators, developing content briefs and scripts, project managing through delivery, and editing and cutting final assets for distribution
- Design static display and banner ads across a full suite of sizes for social, programmatic, and affiliate channels, applying strong design fundamentals and adhering to platform-specific best practices
- Identify, test, and iterate on new content formats and campaign approaches, designing structured experiments across messaging, format, and audience to continuously improve performance and scale what works
- Analyze campaign and creative performance data to continuously refine messaging, formats, and distribution strategies, translating those insights into forward-looking creative recommendations
- Monitor competitor creative tactics and industry trends, maintaining a pulse on what's working across fintech, consumer apps, and performance marketing to inform your own work
- Manage and prioritize multiple projects simultaneously, moving fluidly from conception to final deliverable while keeping stakeholders aligned and timelines on track
- Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas
Our take
Thanks to an increasingly mobile-native and plugged-in younger demographic, fintechs have a new market to play for: teens and young adults. It’s led to fierce competition, but Step is one of the players leading the pack.
Step’s offering is a fee-free, interest-free visa card, with instant payments and easy account management that is optionally controlled by a parent (or sponsor). The idea is to offer a relatively low-risk sandbox in which young people can build up financial literacy along with a good credit score, whilst enjoying the benefits of digital banking.
Some savvy TikTok marketing by Step, along with flashy backing from celebrity investors, has helped it rapidly onboard over 3 million users and cultivate strong name-brand recognition. In 2026 it was acquired by MrBeast's company, a move which Step hopes will amplify its platform so that it can broaden its reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2021
$100m
SERIES C
Dec 2020
$50m
SERIES B
Total funding: $176.3m
Company benefits
- Competitive Medical, Dental, Mental Health & Wellbeing benefits
- 12 weeks paid parental leave, baby bonus to support unexpected expenses and flexible return to work
- 401k Retirement Plan
- Annual Professional Development Reimbursement Program
- Flexible Work From Home and Time Off Policy
- Stock Options
Company HQ
Ventura, Palo Alto, CA
Leadership
CJ MacDonald
(Co-Founder & CEO)Originally worked in Senior Sales and Business Development roles at Synapse, LiveOps, and Luminate, the latter of which was acquired by Yahoo. Subsequently co-founded Gyft, ultimately acquired by First Data.
Alexey Kalinichenko
(Co-Founder & CTO)Previously a Software Engineer at Microsoft and Google, before moving into a Senior Engineer role at Square. Left to serve as CTO for Token.
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