SMB Communications Manager, Snap Inc.
$152-228k
+ Equity
4+ days a week in office
Social media & camera company
Job no longer available
Social media & camera company
1001+ employees
Job no longer available
$152-228k
+ Equity
4+ days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Extensive knowledge of and experience working in the SMB and/or performance marketing space, with marketing media, and experience with tech and broader business media a plus
- Excellent written and verbal communication skills
- Highly organized and able to manage competing deadlines from internal and external stakeholders
- Creativity, resourcefulness, and curiosity as well as a high level of professional integrity and confidentiality
- Hands-on self-starter with a curiosity around business and the marketing industry
- Collaborative team player who embodies our values of kind, smart and creative
- Ability to collaborate closely across our Communications, Sales, Marketing, Product and Creative Strategy teams
- Bachelors degree or equivalent years of experience
- 8+ years experience in a related role
What the job involves
- The Comms Team is responsible for conveying Snap’s mission, vision and values to core audiences within our community, which include Snapchatters, advertising partners, content partners, investors, policymakers, and Snap team members
- This passionate team works hard to show the world what makes Snapchat the best platform for communication and storytelling, and to ensure the narratives about the company, its people, and its products are accurate and compelling
- We’re looking for a Manager for SMB Advertising to join our Communications team!
- This is a strategic role focused on driving Snap’s global narrative around our small and medium-sized business (SMB) advertising business – with a key end goal of increased consideration and adoption among these marketers
- We are seeking a communication leader with proficiency in digital and performance marketing, experience in media relations and event planning and support, and collaboration with senior business executives
- This role will help write, shape, and drive Snap’s global advertising communications narrative, proactively pitch and land strategic B2B-focused press stories, prepare spokespeople for interviews and public speaking, handle reactive media inquiries, and help drive Snap’s SMB events strategy
- Work directly with key cross-functional partners to develop and drive Snap’s SMB narrative and increase consideration and adoption of Snapchat advertising among SMB marketers around the world
- Take a leadership role in formalizing and furthering Snap’s SMB events strategy, and provide support and training for spokespeople
- Work closely with Comms team members to identify and pitch stories to marketing and tech media – including new performance advertising product launches, promotion of specific partner case studies on Snapchat, and strategic stories furthering Snap’s B2B, and particularly SMB and performance marketing narrative
- Work with teammates to plan and help execute strategic ad product launches, from writing pitches and media FAQs, to developing creative assets and interfacing with global colleagues across time zones
- Follow and regularly brief internal partners on marketing and SMB industry news and trends to advise strategic decisions, as well as identify important upcoming media moments and short and long-term risks related to our narrative
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from MEta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025 the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic and macro-factors still pose headwinds, yet Snaps enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
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