SMB Communications Manager, Snap
$152-228k
+ Equity
4+ days a week in office
Social media & camera company
Be an early applicant
Social media & camera company
1001+ employees
Be an early applicant
$152-228k
+ Equity
4+ days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Extensive knowledge of and experience working in the SMB and/or performance marketing space, with marketing media, and experience with tech and broader business media a plus
- Excellent written and verbal communication skills
- Highly organized and able to manage competing deadlines from internal and external stakeholders
- Creativity, resourcefulness, and curiosity as well as a high level of professional integrity and confidentiality
- Hands-on self-starter with a curiosity around business and the marketing industry
- Collaborative team player who embodies our values of kind, smart and creative
- Ability to collaborate closely across our Communications, Sales, Marketing, Product and Creative Strategy teams
- Bachelors degree or equivalent years of experience
- 8+ years experience in a related role
What the job involves
- The Comms Team is responsible for conveying Snap’s mission, vision and values to core audiences within our community, which include Snapchatters, advertising partners, content partners, investors, policymakers, and Snap team members
- This passionate team works hard to show the world what makes Snapchat the best platform for communication and storytelling, and to ensure the narratives about the company, its people, and its products are accurate and compelling
- We’re looking for a Manager for SMB Advertising to join our Communications team!
- This is a strategic role focused on driving Snap’s global narrative around our small and medium-sized business (SMB) advertising business – with a key end goal of increased consideration and adoption among these marketers
- We are seeking a communication leader with proficiency in digital and performance marketing, experience in media relations and event planning and support, and collaboration with senior business executives
- This role will help write, shape, and drive Snap’s global advertising communications narrative, proactively pitch and land strategic B2B-focused press stories, prepare spokespeople for interviews and public speaking, handle reactive media inquiries, and help drive Snap’s SMB events strategy
- Work directly with key cross-functional partners to develop and drive Snap’s SMB narrative and increase consideration and adoption of Snapchat advertising among SMB marketers around the world
- Take a leadership role in formalizing and furthering Snap’s SMB events strategy, and provide support and training for spokespeople
- Work closely with Comms team members to identify and pitch stories to marketing and tech media – including new performance advertising product launches, promotion of specific partner case studies on Snapchat, and strategic stories furthering Snap’s B2B, and particularly SMB and performance marketing narrative
- Work with teammates to plan and help execute strategic ad product launches, from writing pitches and media FAQs, to developing creative assets and interfacing with global colleagues across time zones
- Follow and regularly brief internal partners on marketing and SMB industry news and trends to advise strategic decisions, as well as identify important upcoming media moments and short and long-term risks related to our narrative
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company values
- We Are Kind - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Smart - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Creative - We gracefully manage ambiguity, cultivate innovation and demonstrate an insatiable desire to learn
Company HQ
Sunset Park, Santa Monica, CA
Articles
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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