Head of Marketing, Lit Protocol
Plus equity and token incentives
More information about location
Decentralized access control for Web3
Job no longer available
Decentralized access control for Web3
1-20 employees
Job no longer available
Plus equity and token incentives
More information about location
1-20 employees
Company mission
Lit Protocol's mission is to bring more utility to the web through decentralized access control infrastructure.
Role
Who you are
- Proven experience as a Head of Marketing or similar role
- Focus on positioning and amplifying Lit’s key message
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital and non-digital channelsUnderstanding of blockchain technology and its market
What the job involves
- The Head of Marketing at Lit Protocol will lead our marketing efforts to increase general awareness of our products and engage with our core audience, including blockchain enthusiasts, developers, and businesses looking for decentralized solutions
- Lead, mentor, and grow our marketing, communications, ecosystem, and partnerships teams, coordinating their activities across our key audiences and stakeholders
- Leverage data and user insights, and think strategically to develop and refine Lit Protocol’s brand positioning while operationalizing and ensuring consistent execution of the marketing message
- Lead execution of our existing marketing plan regarding the upcoming launch of the Lit Protocol Network, while driving growth and adoption for our key end-user use-cases
- Create, plan and execute eye-opening and thought-provoking go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns
- Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and inform decision-making
- Oversee and coordinate communications across all marketing channels, ensuring that relevant and meaningful content is generated and distributed on a regular basis to engage and educate our target audiences
- Coordinate efforts to foster community growth amongst storage farmers and compute operators, maintaining a robust supply side of our network
- Explore and establish key partnerships that will ensure the development of a healthy ecosystem across the Lit Protocol Network
- Work directly with our product and engineering teams to coordinate and run marketing experiments as new products and services are released
- Collaborate closely with these teams to integrate marketing into product development
- Ensure that all marketing efforts closely align with overall token economics and crypto-economic incentive mechanisms, contributing to the growth of the Lit Protocol Network
- Establishing and nurture key relationships with media, podcasters, influencers and industry analysts to to secure coverage and increase visibility of Lit Protocol and our spokespeople
- Work closely with designers, animators and illustrators to deepen and spread the visual identity of Lit Protocol
- Oversee and update the content of the Lit Protocol website to constantly be relevant and move with the market
- Support the project in industry events, conferences, and networking opportunities to build brand awareness, and identify partnerships
- Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments
Our take
Demand for increased digital security on Web3 is growing. Lit Protocol solves this problem by making it easier for users to "lock up" their data.
Lit Protocol allows users to create gated digital spaces that require tokens to enter. Users can earn and trade these tokens like NFTs. The company functions like a web utility, and its solution is already in demand. The company raised over $15 million in 2022 to accelerate its technology, which is testament to its potential.
Lit Protocol's main challenge will be drawing Web3 users to its platform. However, it is well-positioned to do so, provided it can scale its team and its technology at a sufficient pace.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$13m
SERIES A
Jan 2022
$2.2m
SEED
Total funding: $15.2m
Company benefits
- Autonomy to work on meaningful, impactful, and interesting problems
- Token incentives
- Insurance + allocation for spouse/dependent
- Company event travel stipends (conferences, etc)
- Remote, flexible working schedule to live your decentralized life
- Generous vacation + unlimited sick days
- Company laptop and home office equipment stipend
Company HQ
SoMa, San Francisco, CA
Leadership
David Sneider
(CEO)Was part of Sendbloom's Founding Team and co-founded Deconet + Expand. Is currently Co-Founder of Project Vesta.
Chris Cassano
(CTO)Previously worked as a Software Engineer at FathomAI. Was CTO & Co-Founder of Deconet and Bitcoin Advisor at Satoshi Energy.
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