Senior Manager of SMB Acquisition Marketing, Enova
$129.6-187.2k
More information about location
3 days a week in office (Jackson Blvd, IL)
AI-driven financial credit provider
Be an early applicant
AI-driven financial credit provider
1001+ employees
Be an early applicant
$129.6-187.2k
More information about location
3 days a week in office (Jackson Blvd, IL)
1001+ employees
Company mission
Enova's mission is to help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.
Role
Who you are
- 8+ years of experience in B2B or SMB direct-to-customer acquisition marketing, with a proven ability to lead and scale multi-channel growth programs
- Clear track record of operating with urgency and ownership in high-growth, deadline-driven environments
- Experience managing multi-million-dollar acquisition budgets and delivering against aggressive revenue or pipeline goals
- Deep expertise across digital acquisition channels, including Paid Search, SEO, Display/Programmatic, Paid Social, and TV/CTV
- Strong analytical background with fluency in attribution models, forecasting, and tools such as MicroStrategy, GA4, Google Ads, Meta, Looker, Tableau, or Marketo
- Excellent communication skills and executive presence — able to lead discussions, respond confidently off-script, and drive decision-making with senior stakeholders
- Proven people leader who sets high standards, provides clear direction, and instills a culture of accountability and performance
- Bonus: Experience marketing to small business customers
What the job involves
- As the Sr. Manager of SMB Acquisition Marketing, you will own the strategy and execution of a high-performing acquisition engine across all paid media, SEO, and the website — driving qualified pipeline and revenue for our Small Business (SMB) segment
- You will lead the forecasting and budget process and be accountable for delivering performance across all acquisition channels
- This is a high-visibility, executive-facing role that requires a strategic leader who takes full ownership, operates with urgency, and leads with discipline and clarity
- You’ll manage a team of 3–5 marketers and partner cross-functionally with Sales, Creative, Analytics, Strategy, and Product to ensure acquisition efforts are fully aligned to business goals
- Owner of SMB acquisition performance, setting and delivering on efficiency and volume goals with urgency and clear accountability
- Lead the multi-channel acquisition strategy across Paid Search, SEO, Paid Social, Display, TV/CTV, Affiliates, and Lead Providers
- Define and execute strategy through full-funnel measurement, attribution, A/B testing, cohort analysis, and ROI reporting — continuously optimizing campaigns through scalable structures that support rapid learning and performance gains
- Collaborate with Sales and Strategy & Ops teams to align lead generation through to loan origination, improving quality and conversion across the funnel to meet revenue targets
- Manage and grow a team of 3–5 marketers by setting clear goals, coaching regularly, and fostering a culture of urgency, decisiveness, and accountability
- Ensure high-quality, on-time execution by reinforcing operational discipline, communicating priorities clearly, and removing execution blockers
- Partner with the Creative team to refine campaign messaging and visuals through performance data, A/B testing, and customer research — ensuring creative is both brand-aligned and conversion-focused
- Deliver proactive, insight-driven performance updates to senior leadership translating complex data into actionable business insights
- Prepare crisp, well-structured presentation materials that drive clarity, decision-making, and strategic alignment across stakeholders
Our take
Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.
Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.
Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
Company HQ
Chicago Loop, Chicago, IL
Leadership
David Fisher
(CEO, not founder)Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.
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