Senior Director of Field Marketing, WalkMe
EMEA
£160-190k
OTE
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
£160-190k
OTE
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- Bachelor’s degree and 10+ years’ marketing and/or Sales experience in tech and ideally a SaaS company
- Background in marketing communications, brand management, campaign development, events, and digital marketing
- Proven track record of planning and executing integrated Marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale
- Direct experience developing campaigns aimed at specified personas, and providing sales development support
- First-hand knowledge of how sales and customer success organizations operate and their sales goals
- Experience with marketing automation tools, such as Pardot, Salesforce, Tableau, Bizzabo, and DemandBase
- Excellent project management and execution skills, with a high attention to detail, ability to prioritize independently and delegate tasks to contractors or agencies when appropriate
- Proven track record of making data driven decisions to continually optimize performance, determine future investments, and reporting success to varied audiences
What the job involves
- This is a rare opportunity to join WalkMe! Following the recent integration into SAP, EMEA is a significant growth market, positioning WalkMe to scale considerably over the next few years
- The role requires a dynamic Field Marketing leader to own and drive our integrated marketing plan through specific initiatives, events and other marketing activities across EMEA, with a specific emphasis on the DACH region (Germany, Switzerland, Austria)
- The Senior Director, Field Marketing EMEA will report directly to the VP, Demand. Sales and Customer Success teams will be important partners as you improve top of funnel growth, customer expansion, and retention through a variety of segment-focused marketing campaigns and tactics
- You will be a strategic partner to the business and an important planning and execution arm with demand generation activity in order to meet the overall pipeline creation/generation goals of the EMEA revenue organization
- Manage, coach and direct the EMEA Field Marketing team
- Develop a trusted partnership with regional Sales leadership teams, and support territory and pipeline needs through marketing strategies and programs that accelerate deal velocity
- Introduce new and innovative approaches to generate leads and accelerate pipeline while accounting for regional differences and improving the customer experience
- Adjust strategy and plans based on pipeline needs to the various business segments
- Pipeline: Build a plan of execution, formalize operational processes and Indicators- adjust strategy based on pipeline needs of the various sales business segments including named, enterprise, commercial, and public sector
- Plan & Deliver: Build and execute the annual integrated field marketing strategy for EMEA, collaborating across teams to leverage existing global campaigns and learnings from other regions
- Budget: Plan, track, and measure regional budget ensuring that resources are optimally allocated across initiatives and regularly report to marketing leadership
- Lead the integrated marketing field strategy for the EMEA region by being a single source of knowledge for updates around field marketing, partners, analysts, executive programs, and corporate initiatives
- Own campaign KPIs, evaluating performance, share results and recommendations with sales and marketing teams
Salary benchmarks
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, putting WalkMe in a strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, boasting over 30 million users in 40+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families
- 401(k) with company matching program
- Parental Leave programs
- Vacation policy to encourage a healthy work-life balance
- In-person and virtual social activities
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO & Co-founder)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
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